Software (Media Players, Middleware, Browsers, Stacks, …) News

R2B2 introduces ad targeting by TV brand and model in the Czech Republic
Aug 29, 2018 – R2B2 has announced that an eighth way of targeting ads, by specific TV brand and model, is now available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Skylink was the first to use it in a campaign.
News categories: R2B2, Skylink, David Kratochvíl, Tomáš Jelínek, Advertising, Czech Republic, Digital TV, HbbTV, Smart TV

Oxagile extends Kaltura’s Targeted TV with UX applications
Aug 29, 2018 – Kaltura and Oxagile are collaborating to extend Kaltura’s Targeted TV solution with Oxagile’s user-facing applications. The applications include UX customization designed to present the most relevant UI to each user based on Kaltura’s user segmentation.
News categories: Oxagile, Kaltura, Sergey Marchuk, Gideon Gilboa, Big Data, Digital TV, IBCShow, UX, Worldwide

Accedo launches targeted advertising solution for AR experiences
Aug 29, 2018 – Accedo has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience.
News categories: Accedo, Elemental, Fredrik Anderson, Advertising, Digital TV, IBCShow, Metaverse, UX, Worldwide

Roku announces JVC as newest Roku TV brand
Aug 29, 2018 – Roku (Nasdaq: ROKU) has announced that Shenzhen MTC has joined the Roku TV licensing program to build smart TVs under the JVC brand. MTC will use TV hardware reference designs and the Roku OS to create a line of JVC smart TVs.
News categories: Roku, JVC, MTC, Chas Smith, John Araki, Digital TV, Middleware, Smart TV, Streaming, USA

Kaltura Targeted TV segments audiences to enable tailored TV experiences
Aug 28, 2018 – Kaltura has announced the availability of Kaltura Targeted TV. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and overall user satisfaction while reducing churn and ultimately raising ARPU.
News categories: Kaltura, Dr. Shay David, Big Data, Digital TV, IBCShow, UX, Worldwide

R2B2 launches content targeting on HbbTV in Slovakia
Aug 28, 2018 – Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.
News categories: R2B2, David Kratochvíl, Advertising, Digital TV, HbbTV, Slovakia

fuboTV adopts QoE monitoring solution from Tektronix
Aug 22, 2018 – Tektronix has announced that fuboTV is relying on the company for its Quality of Experience (QoE) monitoring. fuboTV is using Tektronix' Sentry which provides real-time video quality assurance across cloud and virtual streaming workflows.
News categories: Tektronix, fuboTV, Charlie Dunn, Billy Romero, Digital TV, IBCShow, QoE, Streaming, USA

Vewd OS arrives for Android TV with focus on Operator Tier
Aug 21, 2018 – Vewd has announced Vewd OS for Android TV operator tier, bringing the company’s smart TV technology and modules to Android TV’s Operator Tier. Vewd OS enhances Android TV with a turnkey experience and extensive product modules.
News categories: Vewd, Aneesh Rajara, Android TV, Apps, Digital TV, Set Top Box, Worldwide

Oregan begins migration and Android TV STB projects at new telecoms customer
Aug 21, 2018 – Oregan Networks has announced that it has begun a multi-year software and services contract with a telecoms customer to transition legacy STBs to a new multi-screen headend system. In parallel the company will develop a next-generation product based on Android TV.
News categories: Oregan Networks, Android TV, Digital TV, Middleware, Set Top Box