Software (Media Players, Middleware, Browsers, Stacks, …) News

Interra adds Netflix VMAF video quality assessment support
Nov 26, 2024 – Interra Systems has integrated Netflix's Video Multi-method Assessment Fusion (VMAF) algorithm — a standard for video quality assessment — into its VEGA Media Analyzer solution.
News categories: Interra Systems, Anupama Anantharaman, Jan Ozer, Digital TV, QoE, Streaming, Worldwide

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

BuyDRM and Whale TV collaborate to ensure DRM compatibility
Nov 19, 2024 – BuyDRM has announced that Whale TV will be working with BuyDRM’s MultiKey Service to ensure DRM compatibility on Whale TV models.
News categories: Whale TV, BuyDRM, Raymond Chung, Christopher Levy, Digital TV, DRM, Smart TV, TV OS, Worldwide

Fubo debuts four new interactive CTV ad formats
Nov 18, 2024 – FuboTV (NYSE: FUBO) has announced the availability of four new interactive CTV ad formats, including transactional and gamified variants, to further drive audience ad engagement.
News categories: FuboTV, Dina Roman, Advertising, Digital TV, USA, UX

HbbTV Association appoints Service List Registry
Nov 14, 2024 – The HbbTV Association has appointed the Service List Registry to run the registry platform enabling HbbTV Application Discovery over Broadband.
News categories: Service List Registry, HbbTV Association, Dr William Cooper, Vincent Grivet, Apps, Big Data, Digital TV, Europe, HbbTV, UX, Worldwide

ocilion brings Prime Video and YouTube to its IPTV platform
Nov 14, 2024 – ocilion is opening up access to integrated premium apps on its P500 set-top box series. Prime Video and YouTube are the first to be rolled out to ocilion's network operator customers.
News categories: ocilion, Thomas Bichlmeir, Apps, Digital TV, Europe, IPTV, Set Top Box

Bitmovin launches AI-powered contextual advertising
Nov 13, 2024 – Bitmovin has launched AI Contextual Advertising, combining the power of Bitmovin Playback and Bitmovin Encoding to provide personalized adverts based on the content audiences are viewing.
News categories: Bitmovin, Stefan Lederer, Advertising, Content Distribution, Digital TV, Media Player, Worldwide

Whale TV and TPV extend TV platform partnership
Nov 13, 2024 – Whale TV and TPV have extended their partnership to build and maintain easy to use and affordable smart TVs. Whale TV will continue to maintain the TV OS and platform for select TPV TV models.
News categories: Whale TV, TPV, Jason He, Digital TV, Smart TV, TV OS, Worldwide

OBS launches HbbTV Compliance Suite
Nov 12, 2024 – Ocean Blue Software (OBS) has launched Axia, a complete suite of tools and services tailored for rigorous HbbTV compliance, from integration through testing to deployment and maintenance.
News categories: Ocean Blue Software, Paul Martin, Digital TV, Europe, HbbTV, QoE, Set Top Box, Smart TV, Worldwide