UK (United Kingdom, Great Britain & Northern Ireland) Digital TV News

Disney+ to rocket to 75 million subscribers
Apr 12, 2019 – Disney has outlined its plans for its Disney+ SVOD platform. The company expects to reach 60-90 million Disney+ subscribers by 2024, with the US contributing a third. Digital TV Research forecasts 75 million subscribers by 2024 – right in the middle of Disney’s estimates.
News categories: Digital TV Research, Simon Murray, Australia, Brazil, Canada, Digital TV, France, Germany, Mexico, Streaming, Subscribers, UK, USA

Ad saturation and over targeting putting industry at risk
Apr 9, 2019 – Kantar has published a report highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising.
News categories: Kantar, Mark Inskip, Advertising, Market Research, UK

ITV to launch addressable advertising platform with Amobee
Apr 4, 2019 – ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
News categories: ITV, Amobee, Carolyn McCall, Kelly Williams, Kim Perell, Chris Williams, Adam Pace, Advertising, Big Data, Digital TV, Ireland, Streaming, UK

YouGov research for Edgeware finds clear demand for tailored TV content
Apr 4, 2019 – Online research from Edgeware and YouGov has found that 89% of adults across the UK, USA, Hong Kong, Mexico and Spain would be interested in content that is aimed at their personal interests when watching traditional TV channels.
News categories: Edgeware, YouGov, Johan Bolin, Digital TV, Hong Kong, Market Research, Mexico, NABShow, Spain, UK, USA

BARB issues invitation to tender for major research contracts
Apr 4, 2019 – BARB, the UK TV audience measurement currency, has issued an invitation to tender for two of its main research contracts. The invitation comes as BARB prepares for the challenge of keeping pace with continuing changes in how people watch television.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK

Virgin Media and Sky unveil UK launch date for AdSmart
Mar 27, 2019 – Virgin Media and Sky have announced that, using AdSmart technology, addressable TV advertising will be available across the Virgin TV footprint in the UK from Monday 1st July. The launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers.
News categories: Sky Media, Virgin Media, Jamie West, Pat Kiely, Advertising, Cable TV, Digital TV, Ireland, Set Top Box, UK

Simplestream integrates BARB audience measurement for the UK
Mar 26, 2019 – Simplestream has announced that it has integrated BARB’s Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.
News categories: Simplestream, BARB, Dan Finch, Advertising, Big Data, Content Distribution, Digital TV, UK

FreeWheel launches DRIVE data-driven TV advertising in the UK
Mar 26, 2019 – FreeWheel has launched DRIVE for the UK market: a suite of advertising solutions for the TV ecosystem that gives marketers real-time reach across premium audiences — covering the full scope of OTT, STB VOD, connected TV and digital video.
News categories: FreeWheel, Massimo de Magistris, Advertising, Big Data, Streaming, UK

Eros Now integrated with Virgin TV connected boxes
Feb 28, 2019 – Eros Now (NYSE:EROS) has announced an integration deal with Virgin Media in the United Kingdom. The premium Indian OTT app will be available on Virgin TV connected boxes as part of its 'Desi Pack' with effect from February 28, 2019.
News categories: Eros Now, Virgin Media, Rishika Lulla Singh, David Bouchier, Apps, Cable TV, Digital TV, Set Top Box, Streaming, UK