More than 50% of Mobile TV Subscribers from APAC by 2013

According to our latest research, “Global Mobile TV Forecast to 2013“, Asia-Pacific region will account for more than 50% of the global Mobile TV subscribers by the end of 2013 due to the rapid technological developments in countries like China, Japan, South Korea and India. Mobile TV deployments are rapidly taking place in many countries of the region and across the world as operators are seeing this market as the biggest opportunity to bring their declining ARPU back on track.

South Korea and Japan, two of the region’s most mature mobile markets, have already introduced Mobile TV broadcast services built on homegrown standards. South Korea spearheaded the DMB (Digital Multimedia Broadcasting) standards and launched S-DMB (Satellite-DMB) and T-DMB (Terrestrial-DMB) in 2005, while Japan launched ISDBT (Integrated Services Digital Broadcasting – Terrestrial), or 1-seg, in the same year (2005). Both countries are expected to hit the mass adoption of technology by 2010, when the rest of Asia-Pacific joins the commercial Mobile TV service bandwagon.

The report anticipates fast growth in the Chinese Mobile TV market in terms of subscriber base over the forecast period. The country is deliberating its homegrown standards, i.e. T-DMB and CMMB (China Multimedia Mobile Broadcasting), for the country’s national Mobile TV broadcast standard. Meanwhile, the introduction of 3G will also help the country to develop its Mobile TV market over the forecast period. Other countries such as Hong Kong, Malaysia and India will emerge as the potential leading markets in the region.

“Global Mobile TV Forecast to 2013” provides an extensive research and rationale analysis of the Mobile TV market in regions such as Americas and Europe. The report studies the global Mobile TV market by segregating it into the potential key markets. These include the US, France, Germany, Italy, Spain, the UK, Japan, South Korea, China, India, Hong Kong, Malaysia, Russia and Mexico. The report has been made to help clients to identify the current and future market trends in Mobile TV worldwide.