Digital TV News: Nielsen
Nielsen integrates measurement for Netflix's ad-supported plan
Oct 2, 2023 – Nielsen has announced the launch of ads measurement in the U.S. for Netflix's ad-supported plan via Nielsen ONE Ads, integrating Netflix first-party data with its representative panel metrics.
News categories:
Nielsen, Netflix, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA
Gracenote unveils data enrichment program to speed FAST distribution
Sep 12, 2023 – Gracenote has unveiled a program to help content publishers and broadcasters get their FAST programming distributed by streaming platforms more easily, leveraging advanced data enrichment services.
News categories:
Gracenote, Vikram Kulkarni, Big Data, Digital TV, IBC2023, Streaming, Worldwide
Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories:
Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA
Gracenote supports Télé-Loisirs with SVOD information and imagery
Sep 5, 2023 – Gracenote is helping Prisma Media transform its Télé-Loisirs offerings into go-to resources for what to watch in France by providing information and imagery for the major SVOD catalogs.
News categories:
Gracenote, Prisma Media, Vikram Kulkarni, Julian Marco, Big Data, Digital TV, France, IBC2023
Nielsen report highlights content discovery challenge for viewers
Aug 28, 2023 – Nielsen has released a report illuminating the surging number of program titles and streaming video services, as well as the resulting challenges for viewers deciding what to watch.
News categories:
Gracenote, Nielsen, Filiz Bahmanpour, Big Data, Digital TV, Europe, Market Research, North America, Streaming, UX
Scripps launches Tablo over-the-air TV viewing box
Aug 28, 2023 – The E.W. Scripps Company (NASDAQ: SSP) has launched a new version of Tablo, a device enabling whole-home viewing and recording of OTA broadcast TV, with integrated FAST channels.
News categories:
Scripps, Tablo, Bo Schuerman, Adam Symson, Digital TV, Set Top Box, Terrestrial, USA
U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories:
Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA
U.S. TV streaming usage hits all-time high in June
Jul 18, 2023 – According to Nielsen's June 2023 report of The Gauge, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
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