Digital TV News: Ovation
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
Apr 18, 2024 – Dialog Axiata, Axiata Group and Bharti Airtel have agreed to combine operations in Sri Lanka with Dialog acquiring 100% of Airtel Lanka for which Bharti Airtel will receive a 10.355% share of Dialog.
News categories:
Dialog Axiata, Axiata, Bharti Airtel, Supun Weerasinghe, Vivek Sood, Dr Hans Wijayasuriya, Gopal Vittal, Ashish Chandra, Digital TV, MandA, Sri Lanka
Vantiva has shipped 22 million Android TV set-top boxes
Apr 16, 2024 – Vantiva (Paris: VANTI) has announced that it has sold 22 million Android TV set-top boxes to date. The company had a 25% market share as of the end of 2023 according to the latest Omdia STB report.
News categories:
Vantiva, Google, Leopold Diouf, Shalini Govil-Pai, Android TV, Digital TV, Market Research, Set Top Box, Worldwide
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
Sinclair launches 'Broadspan' datacasting platform
Apr 15, 2024 – Sinclair (Nasdaq: SBGI) has launched its 'Broadspan' datacasting platform to enable data distribution across its NextGen Broadcast (ATSC 3.0) markets. Edgio will be the first commercial partner.
News categories:
Sinclair, Edgio, Del Parks, Skip Flenniken, Eric Black, ATSC 3, Content Distribution, Digital TV, USA
KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories:
KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA
NPAW unveils AI companion for accelerated issue resolution
Apr 14, 2024 – NPAW has launched its second-generation AI companion, NaLa, at NAB Show 2024. NaLa 2.0 analyzes large amounts of data collected in the NPAW Suite to pinpoint the cause of issues.
News categories:
NPAW, Ferran G. Vilaró, Big Data, Content Distribution, Digital TV, NABShow, QoE, Worldwide
Harmonic media software achieves CNF certification on Red Hat OpenShift
Apr 12, 2024 – Harmonic (NASDAQ: HLIT) has announced that its VOS Media Software is a validated cloud-native network function (CNF) on the Red Hat OpenShift.
News categories:
Harmonic, Red Hat, Stéphane Cloirec, Mark Longwell, Content Distribution, Digital TV, NABShow, Worldwide
Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories:
Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX
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