Digital TV News: ARM
Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories:
Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA
Now TV introduces 'Now H1' Android TV box
May 24, 2022 – Now TV (SEHK:6823) has launched Now H1, a smart device that runs on the Android TV OS and enables Now H1 users to enjoy a world of entertainment with Now TV movies, drama, sports and edutainment, as well as all their favourite personal apps from Google Play.
News categories:
HKT, Google, Now TV, Derek Choi, Michael Yue, Android TV, Digital TV, Hong Kong, IPTV, Set Top Box
Banijay Rights collaborates with Amagi to go FAST
May 25, 2022 – Amagi has announced a partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay, to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.
News categories:
Amagi, Banijay Rights, Srinivasan KA, Shaun Keeble, Content Distribution, Digital TV, Streaming, Worldwide
MainConcept to demo cloud-ready 8K encoding at NAB Show 2022
Apr 20, 2022 – At their NAB Show booth, MainConcept will highlight their advancements in 8K-optimized cloud encoding and illustrate why MainConcept’s technologies are essential ingredients used in processing over 90% of today’s professional videos.
News categories:
MainConcept, Deacon Johnson, Content Distribution, Digital TV, NABShow, Worldwide
Samba TV powers CTV audience targeting at MediaSquare in France
Apr 6, 2022 – Samba TV has announced a partnership with MediaSquare to provide advertising retargeting and targeting for OTT viewers and gamers in France. With a panel of nearly 1M households, Samba TV is the largest provider of CTV data analytics in France.
News categories:
Samba TV, MediaSquare, David Barker, Erwan Le Page, Advertising, Big Data, Digital TV, France, Gaming, Streaming
Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories:
LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide
GTPL Hathway selects Verimatrix to secure Android TV rollout
Mar 24, 2022 – Verimatrix (Paris:VMX) has announced that GTPL Hathway has selected the Verimatrix Video Content Authority System (VCAS) to protect its DVB Hybrid network for millions of Google Android TV-based devices.
News categories:
Verimatrix, GTPL Hathway, Asaf Ashkenazi, Anirudhsinh Jadeja, Android TV, Cable TV, Conditional Access, Digital TV, India, Set Top Box
Aniview renews bot attack safeguarding partnership with HUMAN
Mar 7, 2022 – Aniview and HUMAN Security have renewed their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks via the use of HUMAN's MediaGuard advertising fraud product.
News categories:
HUMAN Security, Aniview, Alessandro Pireno, Alon Carmel, Advertising, Content Protection, Digital TV, Streaming, Worldwide
NVIDIA’s acquisition of Arm called off
Feb 8, 2022 – NVIDIA (NASDAQ: NVDA) and SoftBank have announced the termination of the previously announced transaction whereby NVIDIA would acquire Arm from SoftBank. The parties agreed to terminate the agreement because of significant regulatory challenges.
News categories:
SoftBank, NVIDIA, Arm Limited, Masayoshi Son, Jensen Huang, Digital TV, MandA, Semiconductor, Silicon IP
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