Digital TV News: gfu
Tremor International launches self-service cross-platform planner
Apr 26, 2023 – Tremor International (AIM/NASDAQ: TRMR) has launched a self-service cross-platform planner that enables broadcasters to maximize reach and frequency allocation across linear and digital inventory.
News categories:
Tremor International, Kenneth Suh, Advertising, Digital TV, Worldwide
Cignal TV to extend Cignal Play and launch sports app with Quickplay
Apr 12, 2023 – Cignal TV is using Quickplay's cloud-native OTT platform to extend the capabilities of its Cignal Play video streaming service and to launch a sports app for Filipino fans worldwide.
News categories:
Quickplay, Cignal TV, Goutham Vinjamuri, Jane Basas, Content Distribution, Digital TV, Philippines, Streaming, Worldwide
Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories:
Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK
Global shipments of AR/VR headsets declined sharply in 2022
Mar 8, 2023 – The pendulum for AR/VR headsets swung the other way through the course of 2022 as global shipments declined 20.9% year over year to 8.8 million units, according to IDC.
News categories:
IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide
VIZIO reports Q4 2022 results
Feb 28, 2023 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended September 30, 2022. The company reported that there are now 17.4 million SmartCast Active Accounts, up 15% YoY.
News categories:
VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA
Viu continues robust growth in subscriptions and digital advertising
Feb 27, 2023 – In the financial results announced by PCCW (SEHK:0008) Viu continued to show strong growth with monthly active users (MAU) up 13% YoY to 66.4 million and paid subscribers up 45% to 12.2 million.
News categories:
Viu, Janice Lee, Asia, Digital TV, Results, Streaming, Subscribers
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide
Roku celebrates 70 million active accounts
Jan 5, 2023 – Roku (NASDAQ: ROKU) has announced that its global active accounts now exceed 70 million, up from 60.1 million in Q4 2021. Streaming hours were 23.9 billion in Q4 and 87.4 billion for full year 2022, a 19% increase Y-o-Y.
News categories:
Roku, Anthony Wood, Digital TV, Streaming, Subscribers, Worldwide
OMG first to integrate with TelevisaUnivision's household data graph
Nov 17, 2022 – TelevisaUnivision has announced that Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the U.S. Hispanic population.
News categories:
TelevisaUnivision, Omnicom Media Group, Dan Aversano, Kelly Metz, Advertising, Big Data, Digital TV, USA
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