Digital TV News: Aster

Gray Television rolls out advanced features with NEXTGEN TV
Apr 29, 2024 – Gray Television (NYSE: GTN) is using NEXTGEN TV at its NBC affiliate WAVE(TV) in Louisville, Kentucky to broadcast in HDR with immersive sound, and its FOX affiliate KVVU(TV) has launched as a NEXTGEN Virtual Broadband IP Channel in Las Vegas.
News categories: Gray Television, Pat LaPlatney, Sandy Breland, Rob Folliard, John O’Brien, ATSC 3, Content Distribution, Digital TV, USA

Barb issues invitation to tender for new audience measurement initiative
May 1, 2024 – Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb's integration of big data and panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

Amagi report shows rise of a diverse global FAST marketplace
Apr 30, 2024 – Amagi has announced that the 11th edition of the Amagi Global FAST Report continues to show double-digit growth for the global FAST industry over the last year.
News categories: Amagi, CRG Global, Srinivasan KA, Gavin Bridge, Digital TV, Market Research, Streaming, Worldwide

Broadpeak to power targeted advertising on new TF1 video service
Apr 29, 2024 – Broadpeak has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak's broadpeak.io Dynamic Ad Insertion service.
News categories: Broadpeak, TF1, Jacques Le Mancq, Francois Xavier Pierrel, Content Distribution, Digital TV, France, Streaming

AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories: WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK

Five leading TV stations launch NextGen TV in Portland, Maine
Apr 25, 2024 – Five TV stations serving the Portland Maine market have begun broadcasting with NextGen TV. The launch includes WMTW (ABC), WGME-TV (CBS), WPFO (FOX), WMEA-TV (Maine Public) and WCBB (PBS).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories: IAB, Advertising, Digital TV, Market Research, Streaming, USA

DDish TV chooses PlayBox Neo Channel-in-a-Box
Apr 25, 2024 – PlayBox Neo has completed a multichannel playout system, supporting ingest, scheduling, text manipulation, interactive graphics, playout and content distribution, for DDish in Mongolia.
News categories: PlayBox Neo, DDish, Iulian Ionescu, Ariunbold Nasanjargal, Content Distribution, Digital TV, Mongolia, Satellite

Movistar Plus+ to create real-time short-form sports video with WSC Sports
Apr 25, 2024 – WSC Sports has sealed a multi-year agreement for Movistar Plus+ to use its platform to create real-time short-form videos for a host of its top-tier sports rights.
News categories: WSC Sports, Movistar Plus, Aviv Arnon, Enric Rojas, Content Distribution, Digital TV, Spain