Digital TV News: AT&T

Xandr partners with Realytics for linear TV campaign buying
Sep 30, 2020 – Xandr and Realytics have announced a partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest platform. Xandr’s customers can now access 80% of the French linear TV market.
News categories: Xandr, Realytics, Paul-Antoine Strullu, Guillaume Belmas, Advertising, Digital TV, France

InfoSum raises $15.1 million in Series A funding
Sep 1, 2020 – InfoSum has completed its Series A funding round, raising $15.1 million. The investment is led by Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T's Xandr.
News categories: InfoSum, Nick Halstead, Brian Lesser, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

Subscribers at major U.S. pay TV providers down 1.57 million in 2Q 2020
Aug 12, 2020 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,570,000 net video subscribers in 2Q 2020, compared to a pro forma net loss of about 2,065,000 in 1Q 2020, and 1,330,000 subscribers in 2Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

HBO Max at 4.1M; AT&T U.S. down 954k; Vrio down 2.5M video subs in 2Q 2020
Jul 23, 2020 – AT&T (NYSE:T) has reported results for Q2 2020. HBO Max had 4.1 million subscribers after 1 month of operation.For the quarter, U.S. video subscribers were down 854,000, and Vrio subscribers were down 312,000 excluding the closure of DIRECTV Venezuela.
News categories: AT&T, John Stankey, Digital TV, IPTV, Latin America, Results, Satellite, Streaming, Subscribers, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, Streaming

TV streaming accounts will surpass 1 billion globally in 2020
Jun 11, 2020 – The number of online TV streaming accounts will reach 1.1 billion in 2020, surpassing traditional pay TV accounts for the first time, marking a watershed moment in the history of TV consumption, according to GlobalData.
News categories: GlobalData, Danyaal Rashid, Digital TV, Market Research, Streaming, Worldwide

HBO Max launched in the U.S.
May 27, 2020 – WarnerMedia’s streaming platform, HBO Max, has officially launched. The launch is the culmination of efforts to bring the best of WarnerMedia together to launch the new offering, following AT&T’s acquisition of Time Warner.
News categories: WarnerMedia, HBO Max, Bob Greenblatt, Digital TV, Streaming, USA

WarnerMedia announces further launch partners for HBO Max
May 20, 2020 – WarnerMedia has announced that the latest companies to sign on to distribute HBO Max at launch include Altice USA, Cox Communications, Microsoft, National Cable Television Cooperative (NCTC), Samsung, Sony Interactive Entertainment and Verizon.
News categories: WarnerMedia, HBO Max, Rich Warren, Apps, Cable TV, Digital TV, Gaming, IPTV, Streaming, USA