Digital TV News: Adobe

Adobe integrates LiveRamp to power people-based TV campaigns
Jul 31, 2018 – LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
News categories: LiveRamp, Adobe, Allison Metcalfe, Todd Gordon, Advertising, Big Data, Digital TV, USA, Worldwide

Streaming Video Alliance shows how forensic watermarking helps combat online video piracy
Jul 24, 2018 – The Streaming Video Alliance (the Alliance) has announced the publication of a technical document that provides considerations for implementing forensic watermarking as a tactic for combatting the piracy of online video content.
News categories: Streaming Video Alliance, Jason Thibeault, Digital TV, Streaming, Watermarking, Worldwide

Adobe Advertising Cloud selects TVSquared for TV analytics
Mar 26, 2018 – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquared’s data to see how TV campaigns are driving online responses.
News categories: TVSquared, Adobe, Jo Kinsella, Todd Gordon, Advertising, Big Data, Digital TV, Worldwide

Sky, Adobe, TVbeat and Alphonso form TV data consortium
Feb 7, 2018 – Sky, Adobe Systems, TVbeat and Alphonso have formed a thought leadership consortium that will work with the European TV industry to explore opportunities enabled by developments in measurement, metrics and data.
News categories: Sky Media, Adobe, TVBeat, Alphonso, Jamie West, Philip Duffield, Abbas Tahzib, TS Kelly, Jon Chase, Katty Roberfroid, Advertising, Big Data, Digital TV, UK

comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories: comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Gaming, Streaming, USA

OTT video ad spending grows 18X on SpotX platform in 2017
Dec 14, 2017 – SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.
News categories: SpotX, Kelly McMahon, Jay Prasad, Adam Lowy, Advertising, Market Research, Streaming, Worldwide

Latvia's LMT launches multiscreen TV with Broadpeak
Oct 26, 2017 – Broadpeak has announced that Latvian telco operator Latvijas Mobilais Telefons (LMT) has deployed a Broadpeak solution to support its new live, on-demand, and catch-up TV services. Hannu Pro provided expertise in systems integration.
News categories: Broadpeak, Latvijas Mobilais Telefons, Jacques Le Mancq, Edgars Goncars, Content Distribution, Digital TV, IPTV, Latvia, TV Everywhere

Intertrust and Bitmovin forge secure media player partnership
Sep 28, 2017 – Intertrust and Bitmovin have announced a partnership. Together, Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery system, provide customers with a one-stop solution for content protection and monetization.
News categories: Intertrust, Bitmovin, Talal Shamoon, Stefan Lederer, Content Distribution, Content Protection, Digital TV, Media Player, Mobile, Worldwide

Activation Suite creates ad targets from comScore behavioral data
Sep 27, 2017 – comScore has announced the launch of Activation. With Activation, clients use the data from comScore’s planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.
News categories: comScore, Dan Hess, Advertising, Big Data, USA