Digital TV News: Amobee

LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories: LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming

Unruly provides TCL FFALCON ad inventory access through Amobee
May 2, 2023 – Unruly has partnered with TCL FFALCON to provide advertisers using the Amobee demand-side platform with access to TCL FFALCON ad inventory on the TCL Channel in the US, Europe and APAC regions.
News categories: Tremor International, TCL FFALCON, Unruly, Kenneth Suh, Rebecca Wan, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Tremor International launches self-service cross-platform planner
Apr 26, 2023 – Tremor International (AIM/NASDAQ: TRMR) has launched a self-service cross-platform planner that enables broadcasters to maximize reach and frequency allocation across linear and digital inventory.
News categories: Tremor International, Kenneth Suh, Advertising, Digital TV, Worldwide

Tremor International to acquire Amobee
Jul 25, 2022 – Tremor International (AIM/NASDAQ: TRMR) has entered into an agreement to acquire Amobee. Tremor will acquire Amobee's Omnichannel Demand Side Platform and Advanced TV Platform but will not acquire its Email Marketing Platform.
News categories: Tremor International, Amobee, Ofer Druker, Advertising, Digital TV, MandA, Worldwide

Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories: Project X Institute, Advertising, Big Data, Digital TV, Europe

Singtel TV subscribers down 3,000 in 3Q 2021
Nov 11, 2021 – Singtel has provided a business update for its second quarter ended 30 September 2021. The company finished the quarter with 368,000 pay TV subscribers, down 3,000 in the quarter, and down 9,000 year-on-year.
News categories: Singtel, Amobee, Digital TV, IPTV, Results, Singapore, Subscribers

RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories: RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe

ITV launches Planet V addressable advertising platform
Oct 5, 2020 – ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
News categories: ITV, Amobee, Rhys McLachlan, Ryan Jamboretz, Advertising, Big Data, Digital TV, Streaming, UK

Amobee and Beachfront make STB VOD ad inventory programmatic
Apr 13, 2020 – Amobee has announced a partnership with Beachfront to offer media buyers Beachfront’s solution that unlocks MVPD and broadcast network’s STB VOD inventory for programmatic activation through the Amobee platform.
News categories: Amobee, Beachfront, Bryan Everett, Chris Maccaro, Advertising, Big Data, Digital TV, Set Top Box, USA