Digital TV News: Comscore

Comscore enables deduplicated ad campaigns on YouTube and YouTube TV
Oct 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms and including co-viewers of Connected TV screens.
News categories: Comscore, YouTube TV, Bill Livek, Elizabeth Daly, Advertising, Digital TV, Streaming, USA

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

Fuse Media selects Comscore for TV audience measurement
Sep 8, 2021 – Comscore (Nasdaq: SCOR) has announced a multi-year agreement to provide Fuse Media, a Latino-owned entertainment company, with national TV audience measurement for their linear Fuse channel.
News categories: Comscore, Fuse Media, Carol Hinnant, Fernando Romero, Advertising, Big Data, Digital TV, USA

Cornerstone Media signs with Comscore for local TV measurement
Sep 1, 2021 – Comscore (NASDAQ: SCOR) has signed a new agreement with Cornerstone Media Group (CMG) for local TV measurement. CMG will exclusively use Comscore's local TV ratings currency data across all 210 local media markets.
News categories: Comscore, Cornerstone Media, Julia Johnston, Don Epstein, Advertising, Digital TV, USA

WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA

Comscore to provide measurement for YouTube and YouTube TV
Aug 9, 2021 – Comscore (NASDAQ: SCOR) will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings, providing marketers with an understanding of how audiences are consuming YouTube content.
News categories: Comscore, YouTube, Bill Livek, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA

Comscore expands relationship with Fox
Aug 6, 2021 – Comscore (NASDAQ: SCOR) has announced that it has expanded and extended its relationship with Fox Corporation (Nasdaq: FOXA, FOX), which includes Comscore's National TV measurement.
News categories: Comscore, Fox Corp, Carol Hinnant, Audrey Steele, Advertising, Big Data, Digital TV, USA

OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories: IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide