Digital TV News: Comscore

Comscore finds U.S. VOD transactions peaked in April
Jul 2, 2020 – Research from Comscore (Nasdaq: SCOR) shows a continued year-over-year increase in video on demand transactions in the U.S. However, overall consumption for May 2020 declined compared to the previous month.
News categories: Comscore, Digital TV, Market Research, OTT, USA

Comscore releases 2020 ‘State of OTT’ report
Jun 24, 2020 – The OTT landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior, according to Comscore (Nasdaq: SCOR).
News categories: Comscore, Digital TV, Market Research, OTT, USA

Comscore extends measurement partnerships with Auditel and MMS
Jun 11, 2020 – Comscore (NASDAQ: SCOR) has announced the extension of two key partnerships in Europe - with Auditel in Italy and MMS in Sweden - increasing its focus on TV and Video measurement for the region.
News categories: Comscore, Auditel, MMS, Guido Fambach, Advertising, Digital TV, Italy, Sweden

Comscore and Cox Media expand TV measurement agreement
Jun 9, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA.
News categories: Comscore, Cox Media Group, Steve Walsh, Advertising, Big Data, USA

Gem Shopping Network to use Comscore TV measurement
May 29, 2020 – Comscore (Nasdaq: SCOR) and Gem Shopping Network have announced an agreement for the use of Comscore's TV audience measurement. Under the deal, Gem Shopping Network gets access to audience information via Comscore's TV Essentials (TVE).
News categories: Comscore, Gem Shopping Network, Carol Hinnant, Eduardo Hauser, Advertising, Big Data, Digital TV, USA

Comscore, Kantar extend measurement partnership with Auditel Italy
May 28, 2020 – Comscore and Kantar have renewed their partnership with Auditel in Italy through December 31, 2023. The collaboration with Auditel, the authority for measurement of the Italian TV industry, has been running since August 2017.
News categories: Comscore, Kantar, Auditel, Guido Fambach, Louise Ainsworth, Advertising, Big Data, Digital TV, Italy

Shifts in viewing behavior continue during COVID-19 pandemic
May 26, 2020 – As millions of Americans have adjusted due to the COVID-19 pandemic, research from Comscore (Nasdaq: SCOR) shows that engagement with streaming services and year-over-year in-home data usage surged in the beginning of May 2020.
News categories: Comscore, Apps, COVID-19, Digital TV, Market Research, OTT, USA

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide

Comscore and CoxReps announce Local Television measurement deal
Apr 15, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide CoxReps, a representative company for local broadcast television stations, with full-service ratings and impressions data for its local TV markets.
News categories: Comscore, CoxReps, Steve Walsh, Ann Hailer, Advertising, Big Data, Digital TV, USA