Digital TV News: Comscore

Comscore expands YouTube CTV measurement internationally
Feb 20, 2025 – YouTube CTV platform reach and volumetrics, covering video views and duration, will be included in Comscore's (NASDAQ: SCOR) Video Metrix Multi-Platform in Canada, France, Spain and Malaysia.
News categories: Comscore, Jen Carton, Advertising, Big Data, Canada, Digital TV, France, Malaysia, Spain, Streaming

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

UK visual home entertainment sector surpass £5bn for first time
Jan 27, 2025 – Data for 2024 released by the British Association for Screen Entertainment in association with the Official Charts Company confirms that video is the most popular form of entertainment in the UK.
News categories: British Association for Screen Entertainment, Official Charts Company, Liz Bales, Marie-Claire Benson, Robert Marsh, Robert Callow, Blu-ray, Digital TV, DVD, Gaming, Market Research, Streaming, TV Services, UK

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

Comscore expands local currency deal with Coastal Television
Jan 14, 2025 – Comscore (NASDAQ: SCOR) has expanded its agreement with Coastal Television to include Comscore's Advanced Audience data which allows marketers to target audiences based on behaviour.
News categories: Comscore, Coastal Television, Steve Bagdasarian, Bill Fielder, Advertising, Big Data, Broadcast, Digital TV, USA

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

Comscore expands local currency partnership with Gray Media
Dec 20, 2024 – Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.
News categories: Comscore, Gray Media, Steve Bagdasarian, Matt Jaquint, Advertising, Big Data, Digital TV, USA

Teads extends Smart TV ad partnership with VIDAA
Dec 2, 2024 – Teads has extended its deal with VIDAA, maintaining access to VIDAA's home screen for placement of ads, as well as gaining access to video inventory on VIDAA's Channels streaming service.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amalia Necula, Advertising, Asia, Digital TV, Europe, North America, Smart TV, Streaming, TV OS, UX

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA