Digital TV News: Comscore

Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories: Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide

U.S. JIC awards iSpot certification as national currency
Aug 13, 2024 – The U.S. Joint Industry Committee (JIC) has announced that iSpot has been granted JIC Currency Certification. The news follows the JIC's certification of Comscore and VideoAmp in April.
News categories: U.S. Joint Industry Committee, iSpot, Travis Scoles, Advertising, Big Data, Digital TV, USA

Comscore extends YouTube audience measurement to all digital devices
Jul 30, 2024 – Comscore (NASDAQ: SCOR) has launched measurement of YouTube audiences across all digital devices in the U.S., delivering a holistic view of YouTube traffic across desktop, mobile and connected TV.
News categories: Comscore, Steve Bagdasarian, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Currys Connected Media partners with Titan OS on CTV advertising
Jul 10, 2024 – Currys Connected Media has announced that it now offers Connected TV (CTV) advertising thanks to a deal with Titan OS, adding to existing partnerships with Samsung, Hisense and Acer.
News categories: Currys, Titan OS, Andy Barratt, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, Streaming, TV OS, UK

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV

Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories: Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA

Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories: Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX

U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories: U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA

US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories: Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA