Digital TV News: Comscore

Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
Nov 12, 2020 – Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoe’s 38 million household MVPD footprint.
News categories: Beachfront, Canoe, Chris Maccaro, Ed Knudson, Adam Helfgott, Advertising, Digital TV, USA

Comscore announces advancements in cross-screen media measurement
Oct 26, 2020 – Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.
News categories: Comscore, Bill Livek, Chris Wilson, Carol Hinnant, David Algranati, Advertising, Big Data, Digital TV, USA

Comscore ad marketplace for Connected TV goes global
Oct 22, 2020 – Comscore (NASDAQ: SCOR) has announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application.
News categories: Comscore, Rachel Gantz, Advertising, Big Data, Digital TV, OTT, Worldwide

Comscore launches streaming behavior segments through Tru Optik
Oct 6, 2020 – Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.
News categories: Comscore, Tru Optik, Rachel Gantz, Michelle Swanston, Advertising, Big Data, Digital TV, OTT, Worldwide

Comscore powers LiveRamp updated TV measurement solution
Oct 1, 2020 – Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.
News categories: Comscore, LiveRamp, Chris Wilson, John Hoctor, Advertising, Big Data, USA

Graham Media renews with Comscore for TV measurement
Sep 24, 2020 – Comscore (NASDAQ: SCOR) has announced a renewal agreement with Graham Media Group. Under the agreement, Comscore will provide continued local TV and digital measurement across Graham Media's station footprint.
News categories: Comscore, Graham Media, Steve Walsh, Emily Barr, Advertising, Big Data, Digital TV, USA

Comscore expands global Connected TV footprint with Samba TV
Sep 21, 2020 – Comscore (NASDAQ: SCOR) has announced that it has expanded its TV measurement footprint with Samba TV. The launch of international Smart TV measurement capabilities will begin in select European markets.
News categories: Comscore, Samba TV, Bill Livek, Ashwin Navin, Advertising, Big Data, Digital TV, Italy, OTT, Smart TV, Sweden

Weigel Broadcasting renews with Comscore for Local TV measurement
Sep 8, 2020 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations.
News categories: Comscore, Weigel Broadcasting, Steve Walsh, Advertising, Big Data, Digital TV, USA

Comscore finds U.S. VOD transactions peaked in April
Jul 2, 2020 – Research from Comscore (Nasdaq: SCOR) shows a continued year-over-year increase in video on demand transactions in the U.S. However, overall consumption for May 2020 declined compared to the previous month.
News categories: Comscore, COVID-19, Digital TV, Market Research, OTT, USA