Digital TV News: EY
Castoola grows ad response rates and purchases using ThinkAdvertising
Sep 9, 2022 – ThinkAnalytics has revealed that Castoola has used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x.
News categories:
ThinkAnalytics, Castoola, Peter Docherty, Filip Remskar, Advertising, Big Data, Digital TV, Europe
DIRECTV GO expands streaming service with Harmonic
Sep 9, 2022 – Harmonic (NASDAQ: HLIT) has announced that DIRECTV GO is streaming more than 100 linear channels with its VOS®360 cloud SaaS platform. The platform speeds up the creation of linear channels, live events and streams for direct delivery to consumers.
News categories:
Harmonic, Vrio, Diego Scillama, Evandro Heleno, Content Distribution, Digital TV, IBC2023, Latin America, Streaming
Professional Triathletes Organisation to launch D2C platform with Endeavor Streaming
Jul 19, 2022 – The Professional Triathletes Organisation (PTO) has partnered with Endeavor Streaming to launch PTO+. The OTT platform will launch as a free service aimed at maximizing audience engagement for the PTO's flagship events.
News categories:
Endeavor Streaming, Professional Triathletes Organisation, Pete Bellamy, Tim Godfrey, Apps, Content Distribution, Digital TV, Streaming, Worldwide
ASTA-NET selects CryptoGuard to secure IPTV services in Poland
Jul 1, 2022 – CryptoGuard has announced that ASTA-NET has selected CryptoGuard multi-DRM solution to secure video content for its MeeVu IPTV platform. ASTA-NET is a broadband, TV and telephony service provider in the Greater Poland region.
News categories:
CryptoGuard, ASTA-NET, Krzysztof Wieczorek, Jakub Kucharzewski, Zbigniew Ryczek, Content Protection, Digital TV, IPTV, Poland
Curiosity extends FAST channel distribution to TCL FFalcon
Jun 6, 2022 – Curiosity Inc. has partnered with TCL FFalcon to expand US distribution of Curiosity Now, the company’s FAST channel. Curiosity Now debuted earlier this year with LG and will continue to add new platforms over the coming weeks.
News categories:
Curiosity, TCL FFalcon, Bakori Davis, Feiyang Ding, Content Distribution, Digital TV, Smart TV, Streaming, USA
VIZIO introduces Jump Ads to connect linear TV with streaming
Mar 31, 2022 – VIZIO (NYSE: VZIO) has introduced Jump Ads. Jump Ads gives programmers and brands the ability to present an interactive overlay at the end of linear TV programs, directing viewers into a supporting app on the VIZIO operating system.
News categories:
VIZIO, Fox Entertainment, Adam Bergman, Natalie Park, Advertising, Digital TV, Smart TV, Streaming, USA
Indian M&E sector recovered 16.4% to reach ₹1.61 trillion in 2021
Mar 21, 2022 – According to the 2022 EY-FICCI report, TV advertising in India grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall, down 6.2%. Connected TV sets increased to 10 million.
News categories:
EY, FICCI, Ashish Pherwani, Sanjay Gupta, Jyoti Deshpande, Advertising, Digital TV, India, Market Research, Streaming
More than one in three viewers in Southeast Asia stream OTT
Feb 28, 2022 – A third (34%) of Southeast Asian viewers are now streaming over-the-top (OTT), according to a new study by The Trade Desk (NASDAQ: TTD). The research also shows that the region welcomed 20 million new OTT viewers in the past year.
News categories:
The Trade Desk, Mitch Waters, Asia, Digital TV, Market Research, Streaming
US and Europe ‘Netflix’d out’, says GlobalData
Feb 14, 2022 – The US and Europe are ‘Neflix’d out’, according to GlobalData. Netflix needs to turn to 'emerging' markets such as India if it wants to stop its falling new subscriber numbers and plummeting share price.
News categories:
GlobalData, Netflix, Francesca Gregory, Digital TV, Market Research, Streaming, Worldwide
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