Digital TV News: Empower

Accedo offers end-to-end XR solution for pay TV operators
Feb 26, 2024 – Accedo has announced the development of an end-to-end XR offering for Pay TV operators built on a Snapdragon-based reference platform for XR distributed computing designed by Qualcomm.
News categories: Accedo, Qualcomm, Michael Lantz, Sahil Bansal, Digital TV, Metaverse, MWC24, Streaming, Worldwide

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA

Turkcell partners with Qwilt and Cisco to boost content delivery
Feb 21, 2024 – Cisco and Qwilt have partnered with Turkcell to bring superior streaming experiences and faster data delivery to Turkcell's mobile and fixed broadband subscribers.
News categories: Qwilt, Cisco, Turkcell, Alon Maor, Theodore Tzevelekis, Emre Erdem, Elif Yenihankaya, Content Distribution, Digital TV, IPTV, Streaming, Turkey

Bitcentral integrates AI-driven personalization from Argoid AI
Feb 20, 2024 – Bitcentral has announced that its ViewNexa video distribution platform will harness Argoid AI's AI-driven recommendation engine to provide customers with personalized viewing experiences.
News categories: Bitcentral, Argoid AI, Greg Morrow, Gokul Muralidharan, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide

Walmart agrees to acquire VIZIO
Feb 20, 2024 – Walmart and VIZIO have entered into an agreement for Walmart to acquire VIZIO for $11.50 per share in cash, equating to a fully diluted equity value of approximately $2.3 billion.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Advertising, Digital TV, MandA, Smart TV, USA

Now TV launches Hong Kong's first addressable TV advertising service
Feb 14, 2024 – HKT's Now TV [SEHK: 6823] has launched Hong Kong’s first addressable TV advertising service, leveraging its first-party data to enable more precise campaign targeting for enterprises.
News categories: HKT, Now TV, Bruce Lam, Derek Choi, Advertising, Big Data, Digital TV, Hong Kong, IPTV

Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories: Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide

DISH Media partners with PubMatic on programmatic for SLING TV
Feb 15, 2024 – PubMatic (Nasdaq:PUBM) has announced a partnership with DISH Media (NASDAQ:SATS) that allows SLING TV to tap into PubMatic's supply path partnerships to access demand via private marketplace deals.
News categories: PubMatic, DISH Media, Nicole Scaglione, Andrew Tint, Brad Stockton, Advertising, Big Data, Digital TV, Streaming, USA

castLabs' DRM and Synamedia forensic watermarking for new Plex TVOD service
Feb 13, 2024 – Plex has opted for castLabs cloud-based DRMtoday for their newly launched TVOD service: Plex Rentals. The premium library is secured using Synamedia's ContentArmor forensic watermarking.
News categories: castLabs, Synamedia, Plex, Michael Stattmann, Alain Durand, Shawn Eldridge, Digital TV, DRM, Streaming, USA, Watermarking