Digital TV News: FOX Sports
LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories:
LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA
Comcast Xfinity launches $70 sports & news video package
Jan 23, 2025 – Comcast has launched Sports & News TV, a video package for Xfinity Internet customers that brings together live news, top sporting events, hit movies and shows, and primetime TV all in one place.
News categories:
Comcast, John Dixon, Cable TV, Digital TV, USA
TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories:
PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA
DIRECTV introduces MySports sports streaming service
Jan 14, 2025 – DIRECTV has introduced MySports, a sports pack for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 U.S. metro areas.
News categories:
DIRECTV, Bill Morrow, Digital TV, Streaming, USA
DAZN advances global expansion with acquisition of Foxtel
Dec 22, 2024 – DAZN has announced an agreement to acquire Foxtel Group from its majority shareholder News Corp and minority shareholder Telstra at an enterprise value of US$2.2bn, subject to regulatory approval.
News categories:
DAZN, Foxtel Group, Shay Segev, Siobhan McKenna, Patrick Delany, Australia, Cable TV, Digital TV, MandA, Satellite, Streaming
Pricing of $42.99/month for upcoming Venu Sports streaming service
Aug 1, 2024 – Venu Sports, the upcoming standalone streaming service being built by ESPN, FOX and Warner Bros. Discovery, will be available at a launch price of $42.99 per month for the service.
News categories:
Venu Sports, Pete Distad, Digital TV, Streaming, USA
Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories:
The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories:
FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
ESPN, FOX and WBD forming U.S. sports streaming JV
Feb 6, 2024 – ESPN (NYSE: DIS), FOX (Nasdaq: FOXA, FOX) and Warner Bros. Discovery (Nasdaq: WBD) have announced plans to form a joint platform to house a new streaming sports service for the U.S.
News categories:
The Walt Disney Company, FOX, Warner Bros. Discovery, Bob Iger, Lachlan Murdoch, David Zaslav, Content Distribution, Digital TV, Streaming, USA
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