Digital TV News: FOX

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
Feb 7, 2025 – Gray Media will broadcast Super Bowl LIX using HDR at all its NEXTGEN TV FOX affiliates, allowing viewers the game with improved contrast between the brightest and darkest colours on the screen.
News categories: Gray Media, Sandy Breland, Rob Folliard, ATSC 3, Content Distribution, Digital TV, USA, UX

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Tubi launches shoppable experience with Shopsense AI
Feb 3, 2025 – Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.
News categories: Tubi, Shopsense AI, Jeff Lucas, Glenn Fishback, Advertising, Digital TV, Smartphone, Streaming, USA, UX

Comcast Xfinity launches $70 sports & news video package
Jan 23, 2025 – Comcast has launched Sports & News TV, a video package for Xfinity Internet customers that brings together live news, top sporting events, hit movies and shows, and primetime TV all in one place.
News categories: Comcast, John Dixon, Cable TV, Digital TV, USA

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

DIRECTV introduces MySports sports streaming service
Jan 14, 2025 – DIRECTV has introduced MySports, a sports pack for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 U.S. metro areas.
News categories: DIRECTV, Bill Morrow, Digital TV, Streaming, USA

Venu Sports won't go ahead
Jan 10, 2025 – Venu Sports, the proposed virtual MVPD service from ESPN, FOX and Warner Bros. Discovery, will be discontinued. The collective decision by the three companies is effective immediately.
News categories: Venu Sports, Digital TV, Streaming, USA