Digital TV News: HBO Max

HBO Max launches ad-supported tier
Jun 2, 2021 – HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.
News categories: HBO Max, Andy Forssell, JP Colaco, Advertising, Digital TV, OTT, USA

HBO Max to be available in Latin America & the Caribbean from June 29th
May 26, 2021 – HBO Max has announced that it will be available in 39 territories in Latin America and the Caribbean starting on June 29th. HBO Max will offer two subscription plans, starting from US$3 per month.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, OTT

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, OTT, USA

WarnerMedia and Discovery combine entertainment assets in standalone company
May 17, 2021 – AT&T (NYSE:T) and Discovery (NASDAQ: DISCA, DISCB, DISCK) have agreed to combine WarnerMedia's entertainment, sports and news assets with Discovery's non-fiction and international entertainment and sports businesses to create a standalone global entertainment company.
News categories: AT&T, Discovery, Inc, John Stankey, David Zaslav, Digital TV, MandA, OTT, USA, Worldwide

AT&T premium TV down 620k; Vrio down 383k; HBO up 3.3M video subs in 1Q 2021
Apr 22, 2021 – AT&T (NYSE:T) has reported results for 1Q 2021. Total U.S. premium TV connections were down 620,000 in the quarter. Vrio in Latin America lost 383,000 subscribers. Global HBO Max and HBO subscribers grew by 3.3 million.
News categories: AT&T, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA, Worldwide

Western Europe to have 234 million SVOD subscriptions in 2026
Apr 15, 2021 – According to Digital TV Research, Western Europe will have 234 million SVOD subscriptions by 2026, up from 137 million at end-2020. Despite losing market share, Netflix will remain the largest SVOD platform.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, OTT, Subscribers

WarnerMedia RIDE app now available for U.S. Toyota and Lexus owners
Apr 8, 2021 – Toyota Motor North America and AT&T have announced that when connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App, featuring a selection of live and on-demand content, is now available for Toyota and Lexus owners.
News categories: Toyota, AT&T, Steve Basra, Joe Mosele, Apps, Digital TV, In-Car, OTT, USA

COVID supercharged online video and gaming consumption in 2020
Apr 6, 2021 – According to ABI Research, online video and gaming markets reached US$330 billion in 2020 - households stacked streaming video subscriptions, driving revenues to over US$69 billion, and gaming saw YoY growth of over 22%.
News categories: ABI Research, Michael Inouye, COVID-19, Digital TV, Gaming, Market Research, OTT, Worldwide

SVOD finally taking off in Eastern European
Apr 1, 2021 – Eastern Europe’s SVOD sector is finally taking off, prompted mainly by launches by global platforms such as Disney+ and HBO Max. Digital TV Research forecasts 40 million SVOD subscriptions by 2026; up from 15 million at end-2020.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, OTT