Digital TV News: HBO Max

Global SVOD subscriptions to grow by 485 million from 2021 to 2027
May 16, 2022 – According to Digital TV Research, Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

Samba TV releases State of Viewership Report for Q1 2022
May 10, 2022 – Samba TV has announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

Global HBO Max and HBO subscribers up 3.0 million in 1Q 2022
Apr 21, 2022 – AT&T (NYSE:T) has reported first-quarter 2022 results. At quarter-end, there were 76.8 million global HBO Max and HBO subscribers. Global HBO Max and HBO subscribers increased 12.8 million year over year and were up 3.0 million sequentially.
News categories: AT&T, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Eastern Europe to add 20 million SVOD subscriptions
Apr 25, 2022 – According to Digital TV Research, this is a massive year for Eastern European SVOD, with rollouts from Disney+, SkyShowtime and HBO Max. The region will have 43 million SVOD subscriptions by 2027; up from 23 million at end-2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

32 million U.S. households are OTT video 'service hoppers'
Mar 31, 2022 – Parks Associates reseaarch has found that 36% of OTT subscribers, roughly 32 million U.S. households, are 'service hoppers', OTT subscribers who switched between services and resubscribed multiple times in the previous twelve months.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

HBO Max launches in 15 additional European countries
Mar 8, 2022 – HBO Max is now available in 61 territories globally after launching in 15 additional European countries: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.
News categories: HBO Max, Christina Sulebakk, Johannes Larcher, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Digital TV, Hungary, Macedonia, Moldova, Montenegro, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Streaming

Limelight to acquire Yahoo's Edgecast
Mar 7, 2022 – Limelight Networks (Nasdaq: LLNW) has announced that it has entered into a definitive agreement to acquire Yahoo's Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction.
News categories: Limelight Networks, Edgecast, Bob Lyons, Jim Lanzone, Reed Rayman, Content Distribution, Digital TV, MandA, Worldwide

Latin American OTT revenues to double between 2021 and 2027
Mar 7, 2022 – According to Digital TV Research, OTT TV episode and movie revenues in Latin American will double to $14 billion in 2027. From the $7 billion additional OTT revenues between 2021 and 2027, SVOD will provide $4.5 billion and AVOD $2.0 billion.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming

TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA