Digital TV News: HBO Max

African SVOD revenues to sextuple
Jan 13, 2020 – Digital TV Research forecasts 9.72 million SVOD subscriptions by 2025, up from 2.68 million at end-2019. South Africa (3.24 million by 2025) will remain the subscription leader, with Nigeria (2.14 million) in second place.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, OTT, Subscribers

US media players get on AVOD bandwagon as market revenue soars
Dec 10, 2019 – AVOD service providers in the U.S. are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. These huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit.
News categories: IHS Markit, Sarah Henschel, Kia Ling Teoh, Digital TV, Market Research, OTT, USA

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, OTT, USA

SVoD subscriptions in N. America to grow at 9% CAGR from 2019 to 2023
Nov 12, 2019 – North America’s SVOD market will close 2019 with an estimated 147 million subscriptions, expanding at a CAGR of 9% through 2023, according to GlobalData. The US market is one of the most competitive SVoD markets worldwide.
News categories: GlobalData, Eulalia Marín-Sorribes, Digital TV, Market Research, North America, OTT, Subscribers

Disney+ expected to reach 101 million subscribers
Nov 11, 2019 – Five global platforms will have 529 million SVOD subscribers by 2025. According to Digital TV Research, these five global platforms will add 257 million subscribers between 2019 and 2025 – doubling their total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, Subscribers, Worldwide

Enea Openwave optimizes Apple TV+ streaming
Nov 5, 2019 – Enea (Stockholm: ENEA) has announced that Enea Openwave has successfully optimized Apple TV+ over mobile networks, using its traffic management technology. Algorithms were used to dynamically optimize Apple’s encrypted video content to deliver a higher quality viewing experience.
News categories: Enea, Indranil Chatterjee, Content Distribution, Digital TV, Mobile, QoE, Worldwide

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

WarnerMedia unveils HBO Max
Oct 30, 2019 – WarnerMedia has unveiled details about its HBO Max direct-to-consumer strategy, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.
News categories: WarnerMedia, HBO Max, AT&T, Robert Greenblatt, Ann Sarnoff, Kevin Reilly, John Stankey, Tony Goncalves, Digital TV, OTT, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA