Digital TV News: HBO Max

HBO Max at 4.1M; AT&T U.S. down 954k; Vrio down 2.5M video subs in 2Q 2020
Jul 23, 2020 – AT&T (NYSE:T) has reported results for Q2 2020. HBO Max had 4.1 million subscribers after 1 month of operation.For the quarter, U.S. video subscribers were down 854,000, and Vrio subscribers were down 312,000 excluding the closure of DIRECTV Venezuela.
News categories: AT&T, John Stankey, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

Comcast to bring HBO Max to Xfinity customers
May 27, 2020 – Comcast has announced that existing Xfinity HBO customers will have access to HBO Max at no additional cost via the HBO Max app and website while the companies work to quickly bring the app to the Xfinity X1 and Xfinity Flex platforms.
News categories: Comcast, WarnerMedia, HBO Max, Rebecca Heap, Rich Warren, Digital TV

HBO Max launched in the U.S.
May 27, 2020 – WarnerMedia’s streaming platform, HBO Max, has officially launched. The launch is the culmination of efforts to bring the best of WarnerMedia together to launch the new offering, following AT&T’s acquisition of Time Warner.
News categories: WarnerMedia, HBO Max, Bob Greenblatt, Digital TV, OTT, USA

WarnerMedia announces further launch partners for HBO Max
May 20, 2020 – WarnerMedia has announced that the latest companies to sign on to distribute HBO Max at launch include Altice USA, Cox Communications, Microsoft, National Cable Television Cooperative (NCTC), Samsung, Sony Interactive Entertainment and Verizon.
News categories: WarnerMedia, HBO Max, Rich Warren, Apps, Cable TV, Digital TV, Games Console, IPTV, OTT, USA

AT&T folds Xandr into WarnerMedia
Apr 30, 2020 – AT&T has announced that WarnerMedia and Xandr are combining to create a unified advertising proposition. Xandr will continue to offer advanced media and technology solutions, including addressable video.
News categories: WarnerMedia, Xandr, Gerhard Zeiler, ​Kirk McDonald, Advertising, Digital TV, USA

HBO Max to be available on Apple devices at launch
Apr 27, 2020 – WarnerMedia has announced that HBO Max will be available on Apple devices when it debuts on May 27, 2020. At launch, customers will be able to access HBO Max on iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD.
News categories: WarnerMedia, Apple, Rich Warren, Apps, Digital TV, OTT, Set Top Box, Smartphone, Tablet, USA

HBO Max to launch on May 27th
Apr 21, 2020 – WarnerMedia's streaming platform HBO Max will launch on May 27th. With 10,000 hours of curated premium content, HBO Max will bring together HBO, third-party programs and movies, and content from Warner Media's library.
News categories: HBO Max, WarnerMedia, Kevin Reilly, Sarah Aubrey, Robert Greenblatt, Digital TV, OTT, USA

HBO Max to be available to Charter customers at launch
Apr 15, 2020 – WarnerMedia and Charter Communications have announced a distribution agreement that will make HBO Max, WarnerMedia’s anticipated streaming platform, available to Charter customers when it launches next month.
News categories: WarnerMedia, Charter Communications, Rich Warren, Tom Montemagno, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA