Digital TV News: Hulu

Quality of UI more important than recommendations in video service satisfaction
Oct 14, 2019 – Research from Parks Associates finds that 70% of US broadband households with a major video service consider its UI to be 'good', with 48% rating it 'very good', and these scores impact their willingness to recommend the service to others.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA, UX

Consumer spending on technology to be $1.69 trillion in 2019
Oct 11, 2019 – Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of 5.3% over 2018, according to IDC. Consumer purchases of traditional and emerging technologies will remain strong over the 2019-2023 forecast period.
News categories: IDC, Stacey Soohoo, Ramon T. Llamas, Digital TV, Market Research, Worldwide

46% of US broadband households subscribe to two or more OTT services
Oct 2, 2019 – Parks Associates research has found that 46% of US broadband households now subscribe to two or more OTT services, up from 33% in early 2017. The company believes that partnerships, aggregation, and bundling are key strategies for subscriber growth.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA

Vizio adds additional Alexa capabilities to SmartCast TVs
Sep 17, 2019 – VIZIO has announced support for new Alexa voice features on VIZIO SmartCast TVs. With the latest update, users can now use Alexa to search for movies or shows by title, genre, or cast members – just by using their voice and a nearby Echo device.
News categories: VIZIO, Bill Baxter, Digital TV, Smart Home, Smart TV, USA

Online video viewing to reach 100 minutes a day in 2021
Sep 16, 2019 – The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021.
News categories: Zenith, Jonathan Barnard, Matt James, Advertising, Digital TV, Market Research, OTT, Worldwide

Conviva launches Content Insights
Sep 12, 2019 – Conviva has announced the launch of Conviva Content Insights. The industry now has a way to understand the consumption patterns of streaming viewers across time, locations, content, apps and devices.
News categories: Conviva, Bill Demas, Robert Jones, Christine Weber, David Baron, Nick Grimwood, Brett Sappington, Big Data, Digital TV, Market Research, OTT, Worldwide

Pay-TV Innovation Forum releases 2019 global findings
Sep 11, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has released the global findings of the 2019 Pay-TV Innovation Forum. The report summarises insights collected from industry executives across four regions: Europe, Asia Pacific, Latin America and North America.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Big Data, Content Distribution, Content Protection, Digital TV, Market Research, Worldwide

74% of U.S. households have an SVOD service
Aug 28, 2019 – Leichtman Research Group (LRG) has found that 74% of all U.S. households now have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 64% in 2017, and 52% in 2015.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA