Digital TV News: Hulu

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

U.S. TV viewing remained high in December
Jan 19, 2023 – Nielsen's December 2022 snapshot of TV and streaming consumption in the U.S. has revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8% from the prior month.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. TV viewing surged in November
Dec 15, 2022 – Nielsen's latest monthly snapshot of TV and streaming usage in the U.S., has revealed that time spent watching TV climbed considerably in November, marking the second-highest month of overall TV consumption in 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Ad-supported Disney+ now available in the U.S.
Dec 8, 2022 – Disney+ has made its ad-supported subscription offering available in the U.S. New subscription plans with ads across the Disney Bundle and Hulu + Live TV packages are also now available.
News categories: Disney, Disney Advertising, Michael Paull, Rita Ferro, Advertising, Digital TV, Streaming, USA

Veira Group starts production of webOS Hub 2.0 Smart TVs
Dec 5, 2022 – Veira Group has begun production of webOS Hub 2.0 Smart TVs. With the rollout of the webOS Hub ecosystem, Veira aims to manufacture over 100,000 Smart TVs based on LG's OS for brands in India.
News categories: Veira Group, Sharan Maini, Digital TV, India, Smart TV, TV OS

Prime Video heads Parks Associates list of top U.S. SVOD services
Dec 2, 2022 – Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services. This is the first time in the history of the annual report that Netflix is not in the top spot.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

Pixalate lists top CTV apps for October 2022
Nov 23, 2022 – Pixalate has released its October 2022 Publisher Trust Index (PTI). The report provides a perspective regarding the quality of CTV apps supporting programmatic advertising with rankings broken down by region, country, category, and app store.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Accedo powers Janson Media direct-to-consumer streaming service
Nov 22, 2022 – Accedo has worked with Janson Media to deploy its new media streaming service, JANSON TV. The service is powered by Accedo One, Accedo’s SaaS platform for white-label OTT multi-screen video services.
News categories: Accedo, Janson Media, Fredrik Andersson, Jesse Janson, Apps, Digital TV, Streaming, Worldwide

Hybrid AVOD-SVOD tiers to boost global AVOD revenues
Nov 21, 2022 – According to Digital TV Research, global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022. The top 10 countries will represent 81% of the world’s total by 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide