Digital TV News: Hulu

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. SVOD revenues expected to plateau from 2024
Aug 30, 2022 – According to Digital TV Research, U.S. SVOD revenues will grow by $14 billion to $56 billion in 2024. However, growth is expected to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix's hybrid AVOD-SVOD tier.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA

59% of U.S. adults watch video on non-TV devices daily
Aug 24, 2022 – Research from Leichtman Research Group (LRG) finds that 59% of adults in the U.S. watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – compared to 55% in 2020, 43% in 2017, and 18% in 2012.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022
Aug 12, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,925,000 net video subscribers in 2Q 2022, compared to a pro forma net loss of 1,235,000 in 2Q 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Ad-supported Disney+ tier to launch in the U.S. on December 8th
Aug 10, 2022 – On December 8, 2022, Disney+ will introduce its ad-supported subscription offering in the US. With the launch, a new slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle.
News categories: Disney, Kareem Daniel, Advertising, Digital TV, Streaming, USA

Asia Pacific online video revenue to grow to $73 billion by 2027
Jul 25, 2022 – Analysis released by Media Partners Asia (MPA) has indicated that total Asia Pacific online video industry revenue will grow by 16% year-on-year in 2022 to reach $49.2 billion. SVOD will contribute 50%; UGC AVOD, 37% and Premium AVOD, 13%.
News categories: Media Partners Asia, Vivek Cout, Asia, Digital TV, Market Research, Streaming

Streaming accounted for over one-third of U.S. TV viewing in June
Jul 21, 2022 – In June, streaming captured 33.7% of U.S. television consumption. This is streaming's largest share of TV usage to be measured by Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot since its inception in May 2021.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA