Digital TV News: Hulu

U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
May 25, 2023 – SVOD revenues will nearly equal those of traditional pay TV in the U.S. in 2027, marking a tipping point in the ongoing decline of cable TV, IPTV and satellite TV services, according to GlobalData.
News categories: GlobalData, Tammy Parker, Broadcast, Digital TV, Market Research, Streaming, USA

U.S. Q1 pay-TV subscriber losses higher than in any previous quarter
May 16, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,215,000 net video subscribers in 1Q 2023, compared to a net loss of about 1,850,000 in 1Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

Global AVOD revenues to have grown $50 billion by 2028
Apr 24, 2023 – According to Digital TV Research, global AVOD revenues will reach $91bn in 2028, up from $41bn in 2022. The US will contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

Netflix, Hulu, Disney+ most essential for US streaming subscribers
Mar 14, 2023 – Research from Aluma Insights finds two-thirds of U.S. Netflix buyers view the service as indispensable, with more than half of subscribers considering Hulu and Disney+ to be essential.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

U.S. digital entertainment consumer spending grew $3.7bn in 2022
Mar 7, 2023 – Overall U.S. consumer spending across digital and physical home entertainment formats in 2022 was more than $36.5 billion, an 11.4% increase from the almost $33 billion consumers spent in 2021.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Major U.S. pay-TV providers lost nearly 6 million subscribers in 2022
Mar 3, 2023 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

U.S. TV usage up again in January
Feb 16, 2023 – Nielsen's January 2023 TV usage summary, from its monthly snapshot of total TV and streaming consumption in the U.S., has revealed that overall viewing was up 1.3% compared to December 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA