Digital TV News: Hulu

Kantar releases Entertainment On Demand survey results
Mar 4, 2020 – Kantar's Entertainment On Demand service is designed to help understand the consumer journey for subscription services. It shows that in the U.S. subscription fatigue is not yet a major phenomenon in the video industry.
News categories: Kantar, Dominic Sunnebo, Read Cundiff, Australia, Digital TV, Germany, Japan, Market Research, OTT, UK, USA

Hulu + Live TV launches on PlayStation 4
Mar 3, 2020 – Hulu has announced that Hulu + Live TV will be available on PlayStation 4 consoles. PlayStation 4 users will be able to subscribe to Hulu + Live TV, gaining access to both live and on-demand programming in one place.
News categories: Hulu, PlayStation, Apps, Digital TV, Games Console, OTT, USA

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

U.S. SVOD subscriptions to grow by 108 million to 2025
Mar 2, 2020 – The number of U.S. SVOD subscriptions will climb from 199 million in 2019 to 307 million by 2025, according to Digital TV Research. The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, USA

Disney+ to reach 126 million subscribers globally
Feb 6, 2020 – Digital TV Research has upgraded its forecasts for Disney+. Disney+ will be the biggest SVOD winner over the next five years. Disney+ will add 105 million paying subscribers between end-2019 and 2025 to take its total to 126 million.
News categories: Digital TV Research, Simon Murray, Digital TV, OTT, Subscribers, Worldwide

Disney+ amasses nearly 29 million paid subscribers since launch
Feb 4, 2020 – The Walt Disney Company has announced that Disney+ had amassed 28.6 million paid subscribers, as of Monday, February 3. The service launched on November 12, 2019. Paid subscriber numbers for ESPN+ and Hulu were 7.6 million and 30.7 million, respectively.
News categories: The Walt Disney Company, Bob Iger, Digital TV, OTT, Subscribers, USA, Worldwide

U.S. weekly time watching Netflix and Hulu up 20 minutes in 2019
Jan 21, 2020 – In 2019, U.S. consumers watched about 20 minutes more streamed TV content per week on Netflix than they did in 2018. Weekly time spent watching the top two SVOD services rose 7%, growing from 3 hours 45 minutes in 2018 to 4 hours 6 minutes in 2019, according to The NPD Group.
News categories: NPD, Kathi Chandler-Payatt, Digital TV, Market Research, OTT, USA

Market for Android TVs to grow to $231 billion by 2026
Jan 14, 2020 – According to Acumen Research and Consulting, the global Android TV market is expected to grow at a CAGR of around 20% over the forecast period 2019 to 2026 and expected to reach the market value of over US$ 231 billion by 2026.
News categories: Acumen Research and Consulting, Android TV, Digital TV, Market Research, Smart TV, Worldwide

Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories: The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, OTT, USA