Digital TV News: Intel

IRIS.TV partners with Samba TV on contextual advertising and measurement
Oct 9, 2024 – IRIS.TV is using Samba TV's Samba AI to offer advertisers real-time scene-based metadata about video content, enabling more granular contextual targeting with more accurate measurement.
News categories: Samba TV, IRIS.TV, Ashwin Navin, Field Garthwaite, Advertising, Big Data, Digital TV, Worldwide

Parrot Analytics launches global Streaming Metrics
Oct 8, 2024 – Parrot Analytics has launched Streaming Metrics offering access to historical and forecasted economic performance metrics combined with catalog insights, on a market-by-market basis, globally.
News categories: Parrot Analytics, Wared Seger, Digital TV, Market Research, Streaming, Worldwide

SEI Robotics and Dish TV launch 'Dish TV Smart+ Box'
Oct 8, 2024 – SEI Robotics has joined forces with Dish TV India to launch Dish TV Smart+ Box, providing customers with access to OTT apps alongside their chosen satellite TV subscription pack.
News categories: SEI Robotics, Dish TV India, Jeff Yin, Manoj Dobhal, Android TV, Digital TV, India, Satellite, Set Top Box

Vodafone deepens strategic partnership with Google
Oct 8, 2024 – Vodafone and Google will work on search and recommendations for TV, deploy Google Cloud's gen AI capabilities, and Google Ad Manager will be used to monetize Vodafone's addressable TV inventory.
News categories: Google Clou, Vodafone, Sundar Pichai, Margherita Della Valle, Advertising, Africa, Big Data, Cable TV, Digital TV, Europe, IPTV, UX

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA

Ad tiers bring unexpected perception boost to SVOD providers
Sep 18, 2024 – ScreenThink has announced findings from its research on the impact of advertising tiers on SVOD services, revealing that the introduction of ad tiers has had a positive effect on streaming brands.
News categories: MTM, Philippe Epailly, Advertising, Digital TV, Market Research, Streaming, UK

Vianeos partners with XroadMedia on AI-powered personalization
Sep 17, 2024 – Vianeos is to integrate XroadMedia’s advanced personalization solution into the Vianeos platform, offering enhanced, real-time personalization to millions of users across the globe.
News categories: Vianeos, XroadMedia, Hervé Cimetierre, Adolf Priodl, Big Data, Content Distribution, Digital TV, UX, Worldwide

Engineering and ContentWise partner on RaiPlay personalisation
Sep 19, 2024 – Engineering and ContentWise have developed a content recommendation solution based on the user's browsing history on RaiPlay, RAI's streaming platform, to offer even more personalized content.
News categories: ContentWise, Engineering, RaiPlay, Alessandro Vacca, Guido Porro, Elena Capparelli, Big Data, Digital TV, Italy, Streaming, UX

Mixed and extended reality headset shipments to grow strongly to 2028
Sep 16, 2024 – According to IDC, the decline in global shipments of AR/VR headsets continued during Q2 2024 as volumes contracted 28.1% YoY to 1.1 million units. Strong growth is expected to return in 2025.
News categories: IDC, Jitesh Ubrani, Digital TV, Hardware, Market Research, Metaverse