Digital TV News: MAGNA
Market for 4K UHD technologies exploding
Feb 19, 2018 – The huge growth forecast for 4K UHD global markets stems from the technology’s growing adoption, rising disposable incomes, technological advancements, expanding 4K content and increasing TV unit sales.
News categories:
BCC Research, Anand Bhandari, Digital TV, Market Research, Smart TV, Worldwide
Roku adds audio and voice assistance to the TV user expereince
Jan 3, 2018 – Roku has unveiled plans to make it easy for Roku TV customers to add audio to their TV experience. The company has also announced plans to develop and launch a voice assistant, the Roku Entertainment Assistant, optimized for home entertainment.
News categories:
Roku, Anthony Wood, CES2024, Digital TV, Set Top Box, Smart Home, Streaming, USA, UX
MAGNA releases Global Advertising Forecasts winter update
Dec 4, 2017 – According to MAGNA's Advertising Forecasts Winter Update, linear television ad revenues will grow again in 2018 (+2.5%) thanks to the return of cyclical events and despite the erosion of viewing and ratings, that is otherwise barely compensated by CPM inflation.
News categories:
MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, Worldwide
Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories:
Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA
Television ad sales to fall 1% in 2017
Jun 14, 2017 – In its latest report on global advertising market trends MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Television ad sales will be down (-1%) for the first time since 2009.
News categories:
MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide
Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories:
Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, Set Top Box, Streaming, USA
MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories:
MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide
Hulu subscribers up 30% YoY; adds ad partnerships
May 4, 2016 – Hulu has announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu also unveiled new content deals and advertising partnerships with Nielsen and Millward Brown.
News categories:
Hulu, BrightLine, Millward Brown, Mike Hopkins, Peter Naylor, Advertising, Digital TV, Streaming, Subscribers, USA
Socionext integrates TITC frame buffer compression IP
Jun 26, 2015 – Taiwan ImagingTek (TITC) has announced that Socionext has started shipping TV chips with TITC's image compression IP for frame buffer memory reduction. The IP improves power consumption and memory cost, and reduces EMI issues.
News categories:
ImagingTek, Socionext, Star Sung, Takehiro Kamada, Semiconductor, Silicon IP, Smart TV, Worldwide
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