Digital TV News: Paramount

Paramount+ now available on Virgin TV in the UK
May 12, 2023 – Virgin Media customers with Virgin TV 360 or Stream can now access Paramount+ directly via their set-top box for £6.99 per month or £69.90 per year.
News categories: Virgin Media, David Bouchier, Apps, Cable TV, Digital TV, Set Top Box, Streaming, UK

Global SVOD subscriptions to be 400 million higher by 2028
May 15, 2023 – Digital TV Research expects global SVOD subscriptions to increase by 400 million between 2022 and 2028 to reach 1.76 billion, revealing that there is still plenty of SVOD growth left.
News categories: Digital TV Research, Simon Murray, China, Digital TV, Market Research, Streaming, Subscribers, Worldwide

Fubo enhances CTV ad measurement with
May 10, 2023 – FuboTV (NYSE: FUBO) has partnered with to bolster CTV measurement across its video ad inventory, including data on the number of impressions delivered to households not reached by linear TV.
News categories:, FuboTV, Dan Loewenberg, David Gandler, Advertising, Digital TV, Streaming, USA

Paramount+ adds 4.1 million subscribers in 1Q 2023
May 4, 2023 – Paramount Global (NASDAQ: PARA, PARAA) has announced results for the quarter ended March 31, 2023. Paramount+ reached 60 million total subscribers with the addition of 4.1 million subscribers in the quarter.
News categories: Paramount Global, Digital TV, Results, Streaming, Subscribers, Worldwide

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

Global AVOD revenues to have grown $50 billion by 2028
Apr 24, 2023 – According to Digital TV Research, global AVOD revenues will reach $91bn in 2028, up from $41bn in 2022. The US will contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

Valossa AI powers UX of Cinedigm's Cineverse streaming service
Mar 30, 2023 – Cinedigm (NASDAQ: CIDM) has announced an agreement with Valossa Labs to enhance the user experience of its Cineverse streaming service using Valossa's AI-based cognitive automation systems.
News categories: Cinedigm, Valossa Labs, Tony Huidor, Mika Rautiainen, Big Data, Digital TV, Streaming, USA, UX, Worldwide