Digital TV News: Paramount

Paramount+ launches in Korea via TVING
Jun 16, 2022 – Paramount+ has marked its entry to Asia with the launch of its streaming service in South Korea on the number-one K-content platform, TVING. Existing TVING subscribers can now stream Paramount+ content at no extra charge.
News categories: Paramount, TVING, Mark Specht, Jay Yang, Digital TV, Korea, Streaming

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Pluto TV to launch with Corus in Canada this fall
Jun 8, 2022 – Corus (TSX: CJR.B) and Paramount (NASDAQ: PARA, PARAA) have announced that Pluto TV will launch in Canada this fall. Corus will be the ad representative for what is positioned to become one of the largest FAST services in the country.
News categories: Corus, Pluto TV, Paramount, Greg McLelland, Olivier Jollet, Advertising, Apps, Canada, Digital TV, Streaming

Penthera improves streaming quality with intelligent buffering
May 25, 2022 – Penthera has announced PlayAssure, software that builds a more extensive real-time buffer of video on streaming devices. This improves video quality and reduces or eliminates rebuffering due to unreliable networks.
News categories: Penthera, Brian Kline, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

Pluto TV launches in the Nordics
May 18, 2022 – Pluto TV has expanded to the Nordics, launching in Sweden, Denmark and Norway. The service unveiled a programming line-up that features more than 70 unique and locally curated channels now live in each country.
News categories: Paramount, Pluto TV, Tom Ryan, Denmark, Digital TV, Norway, Streaming, Sweden

U.S. home entertainment spending up 10.9% to $8.7 billion in 1Q 2022
May 13, 2022 – U.S. consumers spent $8.7 billion on movies and television shows consumed at home and on the go in the first quarter of 2022. Spending rose almost 11% from the $7.8 billion consumers spent in the same period of 2021.
News categories: DEG: The Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

NOS shows international holographic transmission using 5G
May 15, 2022 – NOS has carried out the first international holographic transmission using 5G in Portugal. At the event, the director of 'Top Gun: Maverick' was transported as a hologram from London to Lisbon to take part in the press launch of the film in Portugal.
News categories: NOS, Jorge Graça, 5G, Content Distribution, Digital TV, Metaverse, Portugal, UK

Conviva announces streaming audience measurement standard
May 16, 2022 – Conviva is to unveil a streaming audience measurement standard to be released for general availability at CES 2023. The expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
News categories: Conviva, Keith Zubchevich, Advertising, Big Data, CES2023, Digital TV, Streaming, Worldwide

Global SVOD subscriptions to grow by 485 million from 2021 to 2027
May 16, 2022 – According to Digital TV Research, Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide