Digital TV News: Paramount

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

Barb releases Q4 2024 UK SVOD subscription data
Feb 3, 2025 – Barb has released data from its Establishment Survey showing that 20 million UK homes (68.3%) had access to an SVOD service in Q4 2024. This is a slight dip from 20.1 million (68.8%) in Q2.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

Charter video customers down 123,000 in 4Q 2024
Jan 31, 2025 – Charter Communications has reported results for the period ended December 31, 2024. Total video customers decreased by 123,000 in the quarter, finishing at 12.9 million.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

UK visual home entertainment sector surpass £5bn for first time
Jan 27, 2025 – Data for 2024 released by the British Association for Screen Entertainment in association with the Official Charts Company confirms that video is the most popular form of entertainment in the UK.
News categories: British Association for Screen Entertainment, Official Charts Company, Liz Bales, Marie-Claire Benson, Robert Marsh, Robert Callow, Blu-ray, Digital TV, DVD, Gaming, Market Research, Streaming, TV Services, UK

TikTok and YouTube dominate video viewing for U.S. 18-35-year-olds
Jan 21, 2025 – According to Omdia, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally.
News categories: Omdia, Maria Rua Aguete, Digital TV, Latin America, Market Research, Streaming, USA, Worldwide

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

HDR10+ Technologies announces latest ecosystem developments
Jan 8, 2025 – HDR10+ Technologies has provided an update on HDR10+ developments. New applications include everything from content creation and production to distribution and a growing number of viewing devices.
News categories: HDR10+ Technologies, Bill Mandel, Makoto Morise, ATSC 3, CES2025, Digital TV, Gaming, Streaming, UX, Worldwide

VideoAmp renews measurement partnership with Paramount
Jan 7, 2025 – Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
News categories: VideoAmp, Paramount, Bryan Goski, John Halley, Advertising, Big Data, Digital TV, USA