Digital TV News: SpotX

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

OTT video streaming in APAC now reaches 392 million people
Mar 4, 2021 – SpotX has unveiled its debut 'OTT is for Everyone APAC' research, reporting that nearly 400 million people now use video streaming services across the Asia-Pacific region.
News categories: Blockgraph, Mike Shehan, Asia, Digital TV, Market Research, OTT

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, OTT, USA

SpotX to serve as supply-side platform for Redbox
Feb 23, 2021 – Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.
News categories: SpotX, Redbox, Ryan Kenney, Terrence Coles, Advertising, Digital TV, OTT, USA

SpotX to be provide SSP for LG Smart TV advertising
Feb 11, 2021 – SpotX has announced a partnership with LG to serve as its primary supply-side platform (SSP) in the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services.
News categories: SpotX, LG Electronics, Mike Laband, Matt Durgin, Advertising, Africa, Big Data, Digital TV, Europe, Latin America, Middle-East, OTT, Smart TV, USA

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
Dec 15, 2020 – IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
News categories: IAB Tech Lab, Amit Shetty, Neal Richter, Bill Simmons, Advertising, Digital TV, OTT, USA, Worldwide

SpotX releases 2021 video advertising trends report
Dec 3, 2020 – SpotX has announced the release of its '2021 Global Video Advertising Trends' report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year.
News categories: SpotX, Mike Shehan, Kelly McMahon, Advertising, Digital TV, Market Research, Worldwide

AudienceProject partners with SpotX on OTT measurement
Oct 13, 2020 – SpotX has announced the UK launch of SpotX MetriX, a cross-platform measurement solution developed with AudienceProject and TechEdge. The solution offers brands and their agencies insights into growing OTT audiences.
News categories: AudienceProject, SpotX, TechEdge, Henrik Lauritzen, Graeme Lynch, Advertising, Big Data, Digital TV, OTT, UK