Digital TV News: SpotX

LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories: LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

SpotX integrates audience data from TVSquared
Apr 27, 2021 – TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.
News categories: TVSquared, SpotX, Jo Kinsella, Evan Ballard, Advertising, Big Data, Digital TV, Europe, Latin America, North America, Streaming

ZEASN announces content monetization partners for WhaleLive
Apr 20, 2021 – ZEASN has announced that SpotX will serve as ZEASN’s end-to-end ad tech provider, and Nowtilus will work as server-side ad insertion (SSAI) provider, to power content monetization on ZEASN's WhaleLive streaming platform.
News categories: ZEASN, SpotX, Nowtilus, Winson Chen, Sam Wilson, Patrick Knippel, Advertising, Digital TV, Smart TV, Streaming, Worldwide

SpotX expands privacy-compliant CTV audience data tools
Apr 16, 2021 – SpotX has developed a suite of audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
News categories: SpotX, Mike Laband, Advertising, Big Data, Digital TV, Streaming, Worldwide

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

OTT video streaming in APAC now reaches 392 million people
Mar 4, 2021 – SpotX has unveiled its debut 'OTT is for Everyone APAC' research, reporting that nearly 400 million people now use video streaming services across the Asia-Pacific region.
News categories: Blockgraph, Mike Shehan, Asia, Digital TV, Market Research, Streaming

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, Streaming, USA

SpotX to serve as supply-side platform for Redbox
Feb 23, 2021 – Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.
News categories: SpotX, Redbox, Ryan Kenney, Terrence Coles, Advertising, Digital TV, Streaming, USA