Digital TV News: SpotX

Imagine Communications agrees ad insertion deal with the NCTC
Feb 19, 2020 – Imagine Communications has made an agreement with the NCTC to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on IP-based video streams. Initial deployments are expected by Q3 with trials beginning in the coming months.
News categories: Imagine Communications, NCTC, Chris Gordon, Rich Fickle, Advertising, Cable TV, Digital TV, USA

TiVo chooses SpotX for monetization of CTV ad inventory
Dec 11, 2019 – TiVo (NASDAQ: TIVO) has announced a partnership with SpotX to power the monetization of TiVo+ and TiVo's connected TV (CTV) ad inventory. As TiVo's supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize the inventory.
News categories: SpotX, TiVo, Geoff Spence, Walt Horstman, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

StackAdapt and SpotX partner for Connected TV in Canada
Nov 25, 2019 – StackAdapt and SpotX have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of OTT content. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners.
News categories: SpotX, StackAdapt, Kelly McMahon, Michael Shang, Advertising, Big Data, Canada, Digital TV, OTT

Xandr adds Clypd to its portfolio of products and services
Oct 18, 2019 – Xandr has added clypd to its portfolio of products and services. As part of the Xandr family, clypd will accelerate converged buying and selling across addressable TV, data-driven linear TV, mobile, and OTT channels on streaming video services.
News categories: Xandr, clypd, Advertising, Big Data, Cable TV, Digital TV, MandA, OTT, USA

4C launches solution to help marketers reach cord-cutters and cord-nevers
Jun 27, 2019 – 4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach to untapped audiences.
News categories: 4C Insights, Lance Neuhauser, Advertising, Big Data, USA

Mediaocean integrates with SpotX
Jun 25, 2019 – SpotX has announced an integration with Mediaocean to empower linear TV media buyers to transact video supply in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean's Connect Partner Platform.
News categories: SpotX, Mediaocean, Kyle Benn, Ramsey McGrory, Advertising, Digital TV, Worldwide

Brightcove publishes Asia OTT TV research report
Jun 17, 2019 – Brightcove (NASDAQ: BCOV) has published its annual Asia OTT TV market study. The study polled 9,000 participants across the following nine countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
News categories: Brightcove, YouGov, Greg Armshaw, Asia, Digital TV, Market Research, OTT

4C expands partnership with Placed for TV and OTT audiences & measurement
Jun 5, 2019 – 4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
News categories: 4C Insights, Placed, Lance Neuhauser, David Shim, Advertising, Big Data, Digital TV, USA

SpotX and Jukin Media partner for connected TV monetization
May 20, 2019 – As the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels, SpotX has helped Jukin Media to gain traction in advertising on its considerable connected TV footprint.
News categories: SpotX, Jukin Media, Geoff Spence, Zach Alter, Advertising, Digital TV, USA