Digital TV News: Streaming Media

Plex partners with Technicolor on HDR for AVOD
Jan 8, 2025 – Plex has teamed up with Advanced HDR by Technicolor to enhance the visual quality of its ad-supported video-on-demand (AVOD) services, ensuring a premium viewing experience for its audience.
News categories: Advanced HDR by Technicolor, Plex, Rick Dumont, CES2025, Digital TV, Streaming, UX, Worldwide

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

Amagi acquires Argoid AI
Dec 3, 2024 – Amagi has announced that it has acquired Argoid AI, an AI company specializing in recommendation engines and programming automation for OTT platforms.
News categories: Amagi, Argoid AI, Baskar Subramanian, Gokul Muralidharan, Soundararajan Velu, Big Data, Digital TV, MandA, Streaming, UX, Worldwide

NBCUniversal and Walmart embed shoppable experiences in live sports
Nov 26, 2024 – By bringing live shoppable elements to streaming and linear sports coverage, NBCUniversal and Walmart are making it easy for viewers to start holiday shopping from the comfort of home.
News categories: NBCUniversal, Walmart Connect, Alison Levin, Rich Lehrfeld, Advertising, Digital TV, USA, UX

Interra adds Netflix VMAF video quality assessment support
Nov 26, 2024 – Interra Systems has integrated Netflix's Video Multi-method Assessment Fusion (VMAF) algorithm — a standard for video quality assessment — into its VEGA Media Analyzer solution.
News categories: Interra Systems, Anupama Anantharaman, Jan Ozer, Digital TV, QoE, Streaming, Worldwide

Comcast to spin-off of cable television networks
Nov 20, 2024 – Comcast (NASDAQ: CMCSA) has announced its intent to create a new publicly traded company, consisting of a portfolio of NBCUniversal cable television networks, through a tax-free spin-off.
News categories: Comcast Corp, Brian L. Roberts, Mike Cavanagh, Mark Lazarus, Anand Kini, Cable TV, Digital TV, MandA, USA

68% of US households have a smart TV, 46% have a streaming media player
Nov 14, 2024 – Parks Associates research has found that 68% of U.S. internet households now own a smart TV and 46% own a streaming media player, an increase from 2020 when 54% and 42% owned these devices, respectively.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Tech giants dominate U.S. streaming platform market
Nov 7, 2024 – According to Parks Associates, Roku and Amazon are the most popular streaming media player brands in the U.S., while Samsung is the most popular brand of smart TV purchased.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Set Top Box, Smart TV, TV OS, USA

Bouygues Telecom upgrades automated testing capability with Witbe
Sep 26, 2024 – Witbe (Euronext: FR0013143872; ALWIT) has announced that Bouygues Telecom is using its Witbox+ automated testing to deliver video services more efficiently, with a superior QoE for viewers.
News categories: Witbe, Bouygues Telecom, Marie-Véronique Lacaze, Loubna Hamdoun, Digital TV, France, IPTV, QoE, Set Top Box, Smart TV