Digital TV News: Streaming Media

IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories: IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide

Percentage of U.S. SVOD buyers looking to cut spending up 40%
Jul 18, 2023 – Research from Aluma Insights finds 35% of U.S. SVOD customers spending too much on services and are looking to cut back, a 40% increase over last year and threefold that of 2019.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

Bitcentral linear streaming solution integrates Google DAI
Jul 17, 2023 – Bitcentral has integrated Google dynamic ad insertion (DAI) into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming.
News categories: Bitcentral, Google, Greg Morrow, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Simpletv launches Simpleplus platform in Venezuela with TVUP
Jul 12, 2023 – Simpletv has launched Simpleplus in Venezuela, powered by technology from TVUP. The TV service is available on phones and tablets (Android, iOS), Android TV devices, Chromecast and Fire TV.
News categories: TVUP, Simpletv, Eudald Domènech, Kathy Di Battista, Apps, Content Distribution, Digital TV, Streaming, Venezuela

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide

Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories: Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA

24i integrates with THEOplayer to enhance player support
Apr 12, 2023 – 24i and THEO Technologies have announced that THEOplayer has been integrated with the 24i Mod Studio platform, bringing premium video playback features to a wide range of devices.
News categories: 24i, THEO Technologies, Dr. Neale Foster, Steven Tielemans, Digital TV, Media Player, NABShow, Streaming, Worldwide

Actus Digital to show OTT StreamWatch at NAB
Apr 11, 2023 – At the 2023 NAB show, Actus Digital will introduce OTT StreamWatch, a SaaS/on-prem product that provides QA, compliance logging, stream monitoring, and aircheck recording for ABR streams.
News categories: Actus Digital, Ken Rubin, Content Distribution, Digital TV, NABShow, QoE, Streaming, Worldwide