Digital TV News: TOTAL TV

Two-thirds of European video distributors focusing on linear investments
Feb 1, 2024 – Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to Altman Solon.
News categories: Altman Solon, Daniel Weinbaum, Advertising, Digital TV, Europe, Market Research

Global TV shipments to fall below 197 million units in 2023
Nov 28, 2023 – TrendForce's latest research indicates a decline in global TV shipments to 197 million units in 2023 - a YoY decrease of 2.1%. Samsung continues to lead in TV shipments this year.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories: Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA

Nielsen report highlights content discovery challenge for viewers
Aug 28, 2023 – Nielsen has released a report illuminating the surging number of program titles and streaming video services, as well as the resulting challenges for viewers deciding what to watch.
News categories: Gracenote, Nielsen, Filiz Bahmanpour, Big Data, Digital TV, Europe, Market Research, North America, Streaming, UX

U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. TV streaming usage hits all-time high in June
Jul 18, 2023 – According to Nielsen's June 2023 report of The Gauge, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

GroupM launches Total TV Measurement for UK addressable TV
Jun 14, 2023 – GroupM has announced the launch of Total TV Measurement. Developed by Finecast, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities.
News categories: Finecast, AudienceProject, Samantha Lister, Martyn Bentley, Advertising, Digital TV, UK

India Smart TV shipments grew 28% in 2022
Apr 4, 2023 – India's smart TV shipments grew 28% YoY in 2022, according Counterpoint Research. For Q4 2022, the growth was almost flat at 2% YoY due to a slowdown in demand after the festive season.
News categories: Counterpoint, Akash Jatwala, Anshika Jain, Digital TV, India, Market Research, Semiconductor, Smart TV

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA