Digital TV News: Wurl

Wurl report finds CTV engagement growing
Sep 18, 2024 – Wurl has published The CTV Trends Report 2024, a study that looks at shifts across both the content and ad experience on connected TV, with metrics on sessions, ad load, and viewership.
News categories: Wurl, Ron Gutman, Advertising, Digital TV, Market Research, Streaming, USA

Netgem expands network of FAST partners
Sep 9, 2024 – Netgem has expanded its network of FAST partners with WURL, SoFAST and OKAST, adding to those already in place such as Amagi, OTTera and more, offering a one-stop-shop for operators.
News categories: Netgem, OKAST, Sylvain Thevenot, Cédric Monnier, Jacob Ahlin, Romain Gauthier, Content Distribution, Digital TV, Europe, Streaming

Cineverse partners with Wurl for FAST Channel distribution
Aug 15, 2024 – Cineverse (NASDAQ: CNVS) has announced a partnership with Wurl to distribute its portfolio of free, ad-supported streaming television (FAST) channels and launch new channels.
News categories: Cineverse, Wurl, Tony Huidor, Dave Bernath, Content Distribution, Digital TV, Streaming, USA, Worldwide

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Edgio adds FAST channel syndication via Wurl
Nov 7, 2023 – Edgio has partnered with Wurl to enable Edgio customers generating linear channels, using its Uplynk scheduler UI or APIs, to effortlessly distribute them through Wurl.
News categories: Edgio, Wurl, Eric Black, Craig Heiting, Content Distribution, Digital TV, Streaming, Worldwide

TCL launches TCLtv+ streaming service in North America
Aug 24, 2023 – TCL has launched its TCLtv+ streaming service in North America. The service makes available more than 200 FAST channels and 1500+ on-demand movies and TV series on TCL TVs at no cost.
News categories: TCL, Mark Zhang, Haohong Wang, Digital TV, North America, Smart TV, Streaming

Wurl launches ML-powered advertising platform
May 15, 2023 – Wurl has introduced ContentDiscovery, a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.
News categories: Wurl, Ron Gutman, Advertising, Big Data, Digital TV, Europe, Streaming, USA

rlaxx TV partners with Wurl for FAST channels
Jan 3, 2023 – rlaxx TV has announced a cooperation with Wurl to bring new content partners and HTTP Live Streaming (HLS) to rlaxx TV. Wurl's content enables streamers to expand their channel lineups and increase revenue.
News categories: rlaxx TV, Wurl, Ronny Lutzi, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide