Digital TV News: Xandr

OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories: OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA

AT&T sells Xandr to Microsoft
Dec 21, 2021 – AT&T (NYSE:T) has agreed to sell Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
News categories: Xandr, Microsoft, Mike Welch, Mikhail Parakhin, Advertising, Digital TV, MandA, USA, Worldwide

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA

Estrella Media inventory added to Xandr ad sales platform
Oct 5, 2021 – Xandr and Estrella Media have announced that Estrella Media's ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media has adopted Xandr's strategic selling platform Xandr Monetize.
News categories: Xandr, Estrella Media, Mike Bagliebter, Brian Fisher, Advertising, Digital TV, Streaming, USA

Xandr introduces premium video inventory catalog
Sep 30, 2021 – Xandr has launched its Premium Video Catalog, providing access to over 1,400 one-to-one video and CTV inventory deals and over 2,500 off-the-shelf audience deals across North America.
News categories: Xandr, Alex Chatfield, Kyle Brennan, Tom Sly, Advertising, Digital TV, Streaming, USA

Xandr brings CTV inventory to market in France
Sep 22, 2021 – Xandr has announced that it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make CTV inventory available to the French market.
News categories: Xandr, Vincent Soucaret, Stephane Schweitzer, Reza Ackbaraly, Béatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

Xandr launches Monetize TV audience-based ad sales platform
Aug 4, 2021 – Xandr has launched Monetize TV. Monetize TV's self-serve technology provides TV sellers with comprehensive monetization tools, demand enablement and, in the future, converged video solutions.
News categories: Xandr, Mark Mitchell, Steve Silvestri, Larry Hunt, Advertising, Big Data, Digital TV, USA

Xandr unifies audiences across CTV and linear addressable
Jun 29, 2021 – Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
News categories: Xandr, WarnerMedia, Aaron Martin, Amy Leifer, Advertising, Big Data, Digital TV, USA

Xandr adopts OpenAP's OpenID audience identifier
Jun 24, 2021 – OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
News categories: OpenAP, Xandr, David Levy, Mike Welch, Advertising, Big Data, Digital TV, USA