Digital TV News: comScore

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

Fort Myers Broadcasting renews with Comscore for TV measurement
Mar 22, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Fort Myers Broadcasting with local TV measurement currency across their Southwest Florida TV stations, including WINK-TV (CBS).
News categories: Comscore, Steve Walsh, Joe Schwartzel, Advertising, Big Data, Digital TV, USA

Comscore and TVB announce TV measurement renewal
Mar 16, 2021 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide U.S. local TV trade association, TVB, with audience information including Comscore’s Advanced Automotive Demographics segments.
News categories: Comscore, TVB, Steve Walsh, Advertising, Big Data, Digital TV, USA

Ovation signs with Comscore for VOD audience measurement
Mar 11, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Ovation, an American television network dedicated to art and culture, with video-on-demand (VOD) audience measurement.
News categories: Comscore, Ovation, Carol Hinnant, Liz Janneman, Big Data, Digital TV, USA

Comscore and Samba TV extend CTV data partnership to Australia
Feb 24, 2021 – Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.
News categories: Comscore, Samba TV, Bill Livek, Ashwin Navin, Advertising, Australia, Big Data, Digital TV, Smart TV

Comscore and MediaMath target CTV and video in LATAM
Feb 18, 2021 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution for Latin America using MediaMath's demand-side platform.
News categories: Comscore, MediaMath, Alejandro Fosk, Guillermo Abud, Aldo Tabe, Advertising, Big Data, Digital TV, Latin America, OTT

Ellis Communications renews with Comscore for TV measurement
Feb 10, 2021 – Comscore (Nasdaq: SCOR) has announced a renewal agreement with Ellis Communications' KDOC-TV in Los Angeles. Ellis will continue to utilize Comscore's local TV measurement currency and its advanced audiences.
News categories: Comscore, KDOC-TV, Steve Walsh, Jack Peck, Advertising, Big Data, Digital TV, USA

Comscore brings cookie-free CTV audience targeting to Europe
Feb 4, 2021 – Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.
News categories: Comscore, Guido Fambach, Rachel Gantz, Advertising, Digital TV, Europe, Germany, OTT, UK

Comscore and Ipsos extend audience measurement in Mexico
Feb 3, 2021 – Comscore (NASDAQ: SCOR) has announced a new agreement with Ipsos to deliver enhanced measurement for the Mexican market. The companies plan to offer daily information, which can be examined individually at any time and place.
News categories: Comscore, Ipsos, Carol Hinnant, Jorge Vargas, Advertising, Big Data, Mexico