Digital TV News: Astro

Astro Malaysia goes live with Synamedia engagement analytics
Oct 5, 2022 – Synamedia has announced that Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
News categories: Synamedia, Astro Malaysia, Paul Segre, Euan Smith, Advertising, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, UX

beIN sports, iQIYI and TVBAnywhere+ apps now on Astro Ultra Box
Sep 21, 2022 – Astro Malaysia has launched the beIN SPORTS CONNECT, iQIYI and TVBAnywhere+ apps on its Ultra Box, allowing customers to stream more live sporting events and Asian entertainment on their big screen TV.
News categories: Astro TV, Euan Smith, Apps, Digital TV, Malaysia, Set Top Box, Streaming

UAE TV viewership research launched at CABSAT 2022
May 19, 2022 – TV audience figures for the UAE have been revealed at CABSAT 2022, courtesy of Mena.tv. The research provides viewing data for 1.1 million UAE households dating back two years and across more than 600 channels on the E-Vision network.
News categories: Mena.TV, Nielsen, Nick Grande, Sarah Messer, Tassabih Hassan, Hadi Hammoud, Dr Khulud Abu Homos, Mashal Waqar, Dr Bidushi Bhattacharya, Advertising, Big Data, CABSAT, Digital TV, UAE

Telstra adopts Fetch as TV platform provider
Apr 28, 2022 – Telstra has selected Fetch as its platform for Telstra TV. Telstra will invest around A$50m including provision for onboarding Telstra TV customers onto Fetch, resulting in Telstra acquiring a 51% stake in the company.
News categories: Telstra, Fetch TV, Kim Krogh Andersen, Scott Lorson, Australia, Content Distribution, Digital TV, MandA, UX

LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories: LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA

Astro selects Kaltura to power its standalone streaming service offering
Dec 21, 2021 – Kaltura (NASDAQ:KLTR) has announced that Astro has chosen the Kaltura TV Platform to power sooka, its new streaming service targeted at millennials. sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS).
News categories: Kaltura, Astro, AWS, Nuno Sanches, Euan Smith, Sameer Vuyyuru, Content Distribution, Digital TV, Malaysia, Streaming

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Astro integrates Netflix into its Ultra Box
Nov 9, 2021 – Astro has unveiled its new Astro experience, enabling customers to stream Netflix on Astro TV. Customers can now enjoy services such as Netflix, Disney+ Hotstar, HBO GO, iQIYI and TVBAnywhere+, as well as Astro's shows and sports, all in one place.
News categories: Astro, Netflix, Euan Smith, Azlin Arshad, Tony Zameczkowski, Apps, Digital TV, Malaysia, Satellite, Set Top Box

SVOD household penetration in Malaysia to reach 27% in 2025
Sep 24, 2021 – The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT video, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming