Digital TV News: Comscore

Gem Shopping Network to use Comscore TV measurement
May 29, 2020 – Comscore (Nasdaq: SCOR) and Gem Shopping Network have announced an agreement for the use of Comscore's TV audience measurement. Under the deal, Gem Shopping Network gets access to audience information via Comscore's TV Essentials (TVE).
News categories: Comscore, Gem Shopping Network, Carol Hinnant, Eduardo Hauser, Advertising, Big Data, Digital TV, USA

Comscore, Kantar extend measurement partnership with Auditel Italy
May 28, 2020 – Comscore and Kantar have renewed their partnership with Auditel in Italy through December 31, 2023. The collaboration with Auditel, the authority for measurement of the Italian TV industry, has been running since August 2017.
News categories: Comscore, Kantar, Auditel, Guido Fambach, Louise Ainsworth, Advertising, Big Data, Digital TV, Italy

Shifts in viewing behavior continue during COVID-19 pandemic
May 26, 2020 – As millions of Americans have adjusted due to the COVID-19 pandemic, research from Comscore (Nasdaq: SCOR) shows that engagement with streaming services and year-over-year in-home data usage surged in the beginning of May 2020.
News categories: Comscore, Apps, COVID-19, Digital TV, Market Research, OTT, USA

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide

Comscore and CoxReps announce Local Television measurement deal
Apr 15, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide CoxReps, a representative company for local broadcast television stations, with full-service ratings and impressions data for its local TV markets.
News categories: Comscore, CoxReps, Steve Walsh, Ann Hailer, Advertising, Big Data, Digital TV, USA

Comscore introduces faster reporting of media consumption trends
Apr 14, 2020 – Comscore (NASDAQ: SCOR) has announced a new series of weekly custom reporting options. The reports are tailored to highlight consumption trends in TV, digital, OTT and gaming on a more frequent and granular basis.
News categories: Comscore, Bill Livek, Advertising, Digital TV, Market Research, USA

Comscore and JW Player partner on contextual targeting for video advertising
Apr 8, 2020 – Comscore (NASDAQ: SCOR) and JW Player have announced that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback
News categories: Comscore, JW Player, Advertising, Digital TV, Media Player, Worldwide

Comscore research shows continuing surge in U.S. daytime TV viewing
Mar 31, 2020 – New insights from Comscore (NASDAQ: SCOR) reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
News categories: Comscore, Bill Livek, Big Data, COVID-19, Digital TV, Market Research, USA

Comscore sees notable rise in U.S. streaming usage
Mar 27, 2020 – Research from Comscore (NASDAQ: SCOR) finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic.
News categories: Comscore, Bill Livek, COVID-19, Digital TV, Market Research, OTT, Set Top Box, Smart TV, USA