Digital TV News: Comscore

DAZN acquires Eleven Sports and Team Whistle
Sep 27, 2022 – DAZN Group has announced an agreement to acquire the ELEVEN Group's global sports media businesses. The deal expands DAZN’s capabilities in the live sports streaming sector and establishes DAZN as a global leader in this rapidly evolving space.
News categories: DAZN Group, ELEVEN Group, Shay Segev, Kevin Mayer, Marc Watson, Andrea Radrizzani, Digital TV, MandA, Streaming, Worldwide

Spectrum TV app available on XClass TVs
Sep 26, 2022 – Charter Communications has announced the availability of the Spectrum TV App on XClass TV. XClass TVs, currently sold by Walmart, are available in 50" and 43" screen sizes with 4K Ultra HD resolution.
News categories: Charter Communications, Jodi Robinson, Apps, Cable TV, Digital TV, Smart TV, USA

Fox Television Stations and Comscore partner to transact on advanced audiences in Local TV
Sep 12, 2022 – Comscore (Nasdaq: SCOR) has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its owned and operated footprint.
News categories: Comscore, Fox Corp, Carol Hinnant, Tom Fleming, Chad Roscher, Advertising, Big Data, Digital TV, USA

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming

Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories: Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA

Comscore adds multi-platform CTV measurement for India
Jun 22, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement, including YouTube traffic sharing measurement, to its Video Metrix Multi-Platform product for India. Comscore now provides audience measurement across YouTube’s largest platforms.
News categories: Comscore, Google, Joris Goossens, Varun Sharma, Advertising, Big Data, Digital TV, India, Streaming

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Comscore adds CTV measurement to video metrics platform in Europe
Jun 6, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022.
News categories: Comscore, Joris Goossens, Graham Swallow, Advertising, Digital TV, France, Germany, Italy, Spain, Streaming, UK