Digital TV News: EE

NBC/Telemundo and NBC Sports offer local TV attribution with TVSquared
Dec 12, 2019 – NBCUniversal Owned Television Stations and the NBC Sports Regional Networks (RSNs) have partnered with TVSquared. All 42 NBC and Telemundo owned stations and nine RSNs can now provide advertisers with a same-day view into how their TV campaigns are impacting business outcomes.
News categories: TVSquared, NBCUniversal, Jo Kinsella, Frank Comerford, Advertising, Big Data, Digital TV, USA

DISH Media taps FreeWheel for both traditional and addressable linear TV
Dec 11, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
News categories: FreeWheel, DISH Media, Dave Clark, Kevin Arrix, Advertising, Big Data, Digital TV, USA

Comcast and NuEyes enable customers with visual disabilities to see TV with Smartglasses
Dec 11, 2019 – Comcast has announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app is now available on the NuEyes e2 smartglasses.
News categories: Comcast, NuEyes, Tom Wlodkowski, Mark Greget, Apps, Cable TV, Digital TV, USA, UX

Kantar to continue delivering TV trading currency in Israel
Dec 11, 2019 – The Israel Audience Research Board (IARB) have appointed Kantar to operate Israel’s TV trading currency for the next seven years, with the option of an extension until 2030. The existing TV audience measurement service will also be expanded.
News categories: Kantar, Israel Audience Research Board, Eitan Kassif, Rony Aran, Advertising, Big Data, Digital TV, Israel

TiVo chooses SpotX for monetization of CTV ad inventory
Dec 11, 2019 – TiVo (NASDAQ: TIVO) has announced a partnership with SpotX to power the monetization of TiVo+ and TiVo's connected TV (CTV) ad inventory. As TiVo's supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize the inventory.
News categories: SpotX, TiVo, Geoff Spence, Walt Horstman, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

SiTune introduces TV tuner for mobile ATSC 3.0 and 5G Broadcast
Dec 11, 2019 – SiTune has announced the release of an ultra-low power mobile TV tuner. The tuner, targeted at mobile handhelds including smartphones, tablets, and USB dongles, enables viewing of terrestrial digital TV content via a low power RF solution.
News categories: SiTune, Marzieh Veyseh, 5G, ATSC, Digital TV, Mobile, Semiconductor, Worldwide

Tappx to develop programmatic Server-Side Ad Insertion platform for TV
Dec 11, 2019 – Tappx has secured funding to develop the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV solution. The Tappx PSSAI can simultaneously manage and programmatically insert contextually relevant OTT/CTV video ads into CTV content.
News categories: Tappx, David Lahoz Martin, Advertising, Big Data, Digital TV, EU

TV Analytics market to grow to $655.4 million by 2025
Dec 11, 2019 – According to Grand View Research, the global TV analytics market is expected to reach $655.4 million by 2025, registering a CAGR of 21.2% over the period, with more companies investing in platforms to understand viewership preferences.
News categories: Grand View Research, Big Data, Digital TV, Worldwide

Telefónica moves RTVE video and radio content to HOTBIRD at 13°E
Dec 11, 2019 – Telefónica has selected the Eutelsat (Paris: ETL) orbital position of 13°E to broadcast RTVE FTA content consisting of two HD channels: TVE Internacional Europa and 24 Horas, as well as six RNE radio stations. 13°E covers Europe, the Middle East and North Africa.
News categories: Eutelsat, Telefónica, RTVE, Philippe Oliva, Francisco Panduro, Digital TV, Europe, Middle-East, Satellite, Spain