Digital TV News: EE

Realtek, Jiuzhou join NAGRA Android TV Reference Program for Pay TV operators
Jan 20, 2020 – NAGRA (SIX:KUD.S) has announced that Realtek Semiconductor (Taiwan: 2379.TW) and Shenzhen Jiuzhou Electric have joined the NAGRA Android TV Fast Track program. This latest partnership will help enable Android TV based services for cable operators.
News categories: NAGRA, Realtek, Jiuzhou Electric, Maurice van Riek, Yee-Wei Huang, Richard Han, Android TV, Cable TV, Content Protection, Digital TV, Semiconductor, Set Top Box, Worldwide

Syncbak to debut simplified OTT syndication and monetization tools at NATPE 2020
Jan 20, 2020 – Syncbak has integrated adSync, the company’s dynamic ad insertion technology with MarketSync, its OTT syndication marketplace. adSync powers dynamic ad insertion for live- and on-demand OTT viewing. Participating stations use MarketSync to build out their OTT lineups.
News categories: Syncbak, Jack Perry, Mike Braun, Brian Burns, Kevin Dunaway, Advertising, Apps, Content Distribution, Digital TV, OTT, USA

No growth expected for MENA pay TV revenues
Jan 20, 2020 – According to Digital TV Research, pay TV revenues in the Middle East and North Africa region fell by 12% between 2016 and 2019. Given the hangover from the beIN ban and generally falling ARPUs, revenues in 2025 will still be lower than in 2019.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East

Indian communication satellite GSAT-30 launched successfully
Jan 17, 2020 – ISRO has announced that its GSAT-30 satellite has been successfully launched. The satellite will provide communications services, including DTH TV, to India via Ku-band, with coverage extended to Gulf countries, further Asian countries and Australia via C-band.
News categories: ISRO, Dr K Sivan, Asia, Content Distribution, Digital TV, India, Satellite

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories: Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

US broadband households interested in innovative offerings accessed via TV
Jan 16, 2020 – Parks Associates has found that over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.
News categories: Parks Associates, Steve Nason, Elizabeth Parks, Digital TV, Market Research, USA

U.S. advertising and marketing spend to grow to $390 billion in 2020
Jan 16, 2020 – Winterberry Group expects continued outperformance of digital channels, with spend to increase 14.5%. Emerging digital channels, including influencer marketing and digital video (OTT and streaming), are expected to grow at rates of more than 30%.
News categories: Winterberry Group, DMCNY, Advertising, Digital TV, Market Research, USA