Digital TV News: HBO Max

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Netflix to remain SVOD world leader
Sep 20, 2022 – According to Digital TV Research, global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion. Six US-based platforms will account for 47% of the world’s total in 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

Asia Pacific to add 205 million SVOD subscribers by 2027
Sep 15, 2022 – According to Digital TV Research, Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021. China will have 364 million SVOD subscriptions by then – 49% of the region’s total.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming

Roku launches OS 11.5 and new software features
Sep 12, 2022 – Roku (NASDAQ: ROKU) has announced the latest enhancements coming to its operating system. In the coming months, the company will introduce a new content discovery experience as well as two updates to its What to Watch feature.
News categories: Roku, Preston Smalley, Digital TV, Smart TV, UX, Worldwide

Western Europe to add 73 million SVOD subscribers by 2027
Sep 12, 2022 – According to Digital TV Research, Western Europe will have 238 million SVOD subscriptions by 2027, up from 165 million at end-2021. Six US-based platforms will account for 81% of all the SVOD subscriptions by 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Poland to drive Eastern European SVOD growth
Sep 5, 2022 – According to Digital TV Research, Eastern European SVOD revenues will reach $2.95 billion by 2027 – up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

U.S. SVOD revenues expected to plateau from 2024
Aug 30, 2022 – According to Digital TV Research, U.S. SVOD revenues will grow by $14 billion to $56 billion in 2024. However, growth is expected to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix's hybrid AVOD-SVOD tier.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA

22 million Arabic SVOD subscribers by 2027
Aug 22, 2022 – According to Digital TV Research, there will be 21.52 million paying SVOD subscriptions (TV episodes and movies only) across 13 Arabic countries by 2027, up from 9.49 million in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA