Digital TV News: HBO Max

U.S. SVOD revenues expected to plateau from 2024
Aug 30, 2022 – According to Digital TV Research, U.S. SVOD revenues will grow by $14 billion to $56 billion in 2024. However, growth is expected to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix's hybrid AVOD-SVOD tier.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, USA

22 million Arabic SVOD subscribers by 2027
Aug 22, 2022 – According to Digital TV Research, there will be 21.52 million paying SVOD subscriptions (TV episodes and movies only) across 13 Arabic countries by 2027, up from 9.49 million in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

Roku introduces three more Roku TV partners in Mexico
Aug 18, 2022 – Roku (NASDAQ: ROKU) has announced the arrival of new Roku TV brands in Mexico, from Aiwa, Daewoo, and Sansui. This builds on the Roku TV offering currently available in the country.
News categories: Roku, Arthur Van Rest, Digital TV, Mexico, Smart TV, TV OS

SVOD subscriptions in Africa to triple by 2027
Aug 18, 2022 – According to Digital TV Research, Africa will have 13.64 million SVOD subscriptions by 2027, up from 4.90 million at end-2021. Only 6.6% of TV households will pay for at least one subscription by 2027 – up from 3.9% at end-2021.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Streaming, Subscribers

HBO Max to be available to KPN's broadband, TV and mobile customers
Aug 15, 2022 – KPN has announced that, from September, its customers will be able to add an HBO Max subscription to their KPN Internet, TV or Mobile subscription, making HBO Max available to 3.6 million Dutch households.
News categories: KPN, Warner Bros. Discovery, HBO Max, Jochem de Jong, Guillaume Coffin, Digital TV, Netherlands, Streaming

Omdia expects pay TV & online video subscriptions to pass 3 billion in 2027
Jun 27, 2022 – Research from Omdia shows that online video subscription numbers continue to grow worldwide at impressive levels. Omdia finds that the global total increased from 1.14 billion at end-2020 to 1.34 billion at end-2021, up 17.7% year-on-year.
News categories: Omdia, Adam Thomas, Digital TV, Market Research, Streaming, Worldwide

Streaming captures nearly 32% of U.S. TV viewing in May
Jun 16, 2022 – In May, in the U.S., streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN).
News categories: Nielsen, Digital TV, Market Research, USA

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA