Digital TV News: Hulu

Conviva releases State of Streaming: Content Discovery report
Sep 20, 2021 – Conviva has released its State of Streaming: Content Discovery report for 2021. The report shows content streamed for the first time is discovered in four ways: word of mouth, advertising, social media and streaming service recommendations.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, USA

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

fuboTV available on VIZIO SmartCast TVs
Sep 9, 2021 – fuboTV (NYSE: FUBO) is now available on the VIZIO (NYSE: VZIO) SmartCast platform. With fuboTV, SmartCast users can enjoy more than 100 channels streaming live sporting events plus news and entertainment content.
News categories: VIZIO, fuboTV, Katherine Pond, Len Landi, Apps, Digital TV, Smart TV, Streaming, USA

U.S. SVOD subscriptions to grow to 450 million in 2026
Sep 2, 2021 – Digital TV Research expects SVOD subscriptions in the US to climb by 33% from 338 million at end-2021 to 450 million in 2026, with about 87% of TV households subscribing to at least one SVOD platform by then.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, USA

Share of U.S. households with a top SVOD service steady at 78%
Aug 31, 2021 – Research from Leichtman Research Group (LRG) finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost ~1,230,000 subscribers in 2Q 2021
Aug 17, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,230,000 net video subscribers in 2Q 2021, compared to a pro forma net loss of about 1,505,000 in 2Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Cable TV, Digital TV, Satellite, Streaming, Subscribers, USA

Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories: Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA

116 million paid subscribers for Disney+ on July 3
Aug 12, 2021 – The Walt Disney Company (NYSE: DIS) has reported results for its quarter ended July 3, 2021. Disney ended the quarter with a total of nearly 174 million subscriptions across its Disney+, ESPN+ and Hulu direct-to-consumer services.
News categories: Walt Disney Company, Bob Chapek, Digital TV, Results, Streaming, Subscribers, Worldwide