Digital TV News: Hulu

In the US, time spent streaming surged to over 40% in June
Jul 16, 2024 – According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. soared to 40.3% of total TV usage, the highest share of TV ever reported in The Gauge.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Pixalate introduces CTV ad supply chain reports by platform
Jul 9, 2024 – Pixalate has released reports analysing the state of open programmatic CTV advertising in Q1 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

42% of US consumers are SVOD 'resubscribers'
Jul 8, 2024 – Research from Ampere Analysis shows that 42% of U.S. streaming subscribers regularly subscribe, cancel and resubscribe, and that bundling streaming services could help mitigate this churn.
News categories: Ampere Analysis, Daniel Monaghan, Digital TV, Market Research, Streaming, USA

Tubi and Pluto lead U.S. surge in free streaming
Jul 1, 2024 – Netflix once again tops the must keep list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to Solutions Research Group (SRG).
News categories: Solutions Research Group, Digital TV, Market Research, Streaming, USA

Digital video subscriptions to reach 3.5 billion by 2028
Jul 2, 2024 – A study by Juniper Research has found that the global number of digital video subscriptions will grow by 14% over the next five years; rising from 3.1 billion in 2024.
News categories: Juniper Research, Digital TV, Market Research, Streaming, Subscribers, Worldwide

Apple Vision Pro arrives in new countries and regions
Jun 10, 2024 – Apple Vision Pro will be available in China mainland, Hong Kong, Japan and Singapore from June 28. In Australia, Canada, France, Germany and the UK the device will be available from July 12.
News categories: Apple, Tim Cook, Asia, Digital TV, Europe, Metaverse

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

Prime Video has lowest churn rate in North America at 8%
Jun 30, 2024 – Parks Associates has updated its Streaming Video Tracker. Data from the quarterly survey of 8,000 North American internet households shows that Prime Video has the lowest churn rate at 8%.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, North America, Streaming

Pixalate releases April 2024 top grossing CTV apps report
May 15, 2024 – Pixalate has released its April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide