Digital TV News: INEA

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

M6 to develop new streaming platform with Bedrock
Feb 13, 2024 – M6 has released results to 31 December 2023. The Group plans to ramp up the development of its streaming business by launching a new platform in cooperation with its Bedrock subsidiary.
News categories: M6 Group, Bedrock, Apps, Content Distribution, Digital TV, France, Results, Streaming

Now TV launches Hong Kong's first addressable TV advertising service
Feb 14, 2024 – HKT's Now TV [SEHK: 6823] has launched Hong Kong’s first addressable TV advertising service, leveraging its first-party data to enable more precise campaign targeting for enterprises.
News categories: HKT, Now TV, Bruce Lam, Derek Choi, Advertising, Big Data, Digital TV, Hong Kong, IPTV

Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories: Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide

Smart TV growth expands big-screen dominance in 2023
Feb 14, 2024 – NPAW has released findings from its 2023 video streaming report. The time the average user spends watching content per day increased globally in 2023, by 12% for VoD and 4% for Linear TV content.
News categories: NPAW, Ferran G. Vilaró, Digital TV, Market Research, Streaming, Worldwide

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories: Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK