Digital TV News: INEA

Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories: Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA

Roku releases U.S. cord-cutting study
Sep 18, 2019 – The Roku (NASDAQ: ROKU) study predicts that around 60 million TV households will access video on their TV exclusively through streaming within the next five years. If this happens, streamers will surpass traditional Pay TV viewers for the first time.
News categories: Roku, Matthew Anderson, Digital TV, Market Research, OTT, USA

Channel 4 to use Sky's AdSmart technology
Sep 17, 2019 – Sky and Channel 4 have announced a partnership spanning content, technology and innovation. Channel 4 will use Sky’s AdSmart technology to deliver addressable ads across its portfolio of linear channels to both Sky and Virgin Media households.
News categories: Channel 4, Sky, Alex Mahon, Stephen van Rooyen, Advertising, Cable TV, Digital TV, Satellite, UK

ACCESS CO. and EKT integrate the NetRange Application Store
Sep 13, 2019 – ACCESS CO. and EKT have announced that they are extending their partnership to integrate the NetRange Application Store, a widely deployed Smart TV store with a worldwide catalogue of thousands of apps, to deliver next generation TV and OTT consumer experiences.
News categories: ACCESS CO, EKT, Netrange, Dr. Neale Foster, Richard Smith, Apps, Digital TV, HbbTV, Set Top Box

Gracenote launches video ID distribution system
Sep 12, 2019 – Gracenote (NYSE: NLSN) is launching a Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to OTT services, smart device manufacturers, and cable and satellite TV providers.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, IBC2019, OTT, Worldwide

Sky Italia to deliver new video streaming service with Harmonic
Sep 12, 2019 – Sky Italia will launch a video streaming service using Harmonic's cloud-native media processing software and content-aware encoding (CAE) technology. The Harmonic solution is integrated into Sky Italia's hybrid cloud streaming platform.
News categories: Harmonic, Sky Italia, Ian Graham, Gabriele Ubertini, Content Distribution, Digital TV, IBC2019, Italy, Satellite

Harmonic, with Google and 3SS, creates live sports workflow on Android TV
Sep 12, 2019 – Harmonic (NASDAQ: HLIT), in collaboration with Google and 3SS, has created an integrated OTT and broadcast live sports workflow on Android TV, delivering features such as picture-in-picture, multi-view and personalized mosaic.
News categories: Harmonic, 3SS, Shahar Bar, Pierre Donath, Android TV, Content Distribution, Digital TV, IBC2019, UX

Fransat and HD+ adopt Intertrust XCA content protection
Sep 12, 2019 – Intertrust has announced that Fransat and HD+, France and Germany’s leading free TV operators, have selected Intertrust’s ExpressPlay XCA to protect and manage video streams over major broadcast and IPTV networks.
News categories: Intertrust, Fransat, HD+, Talal G. Shamoon, Digital TV, DRM, France, Germany, IBC2019, Satellite, Set Top Box, Smart TV

Imagine taps AWS to power OTT Monetization Service
Sep 11, 2019 – Imagine Communications has announced that core functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by AWS. Imagine is collaborating with MOBITV to incorporate content monetization.
News categories: Imagine Communications, Amazon Web Services, MOBITV, David Heppe, Khawaja Shams, Bill Routt, Advertising, Content Distribution, Digital TV, IBC2019, OTT, USA, Worldwide