Digital TV News: Leon Siotis
UK is the most advanced connected TV advertising market in Europe
Sep 8, 2017 – SpotX has unveiled research into the connected TV advertising ecosystem in Europe. The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem.
News categories:
SpotX, MTM, Leon Siotis, Nick Thomas, Advertising, Digital TV, Europe, Market Research, Mobile, Streaming, UK
TVPlayer selects SpotX as video ad serving platform
Jul 17, 2017 – SpotX has been appointed as the ad serving infrastructure for TVPlayer across all their inventory, including connected TV, desktop and smartphones. Advertisers and their agencies can now target TVPlayer’s one million-strong UK audience using data-driven buying.
News categories:
SpotX, TVPlayer, Leon Siotis, Rob Hodgkinson, Advertising, Big Data, Digital TV, Streaming, UK
SpotX to monetise the STV Player
Jul 12, 2017 – SpotX has been chosen by STV to help manage programmatic video monetisation for the STV Player. Now, advertisers and their agencies can target Scotland-based viewers of programmes using programmatic techniques.
News categories:
SpotX, STV, Leon Siotis, Paul Gidley, Advertising, Apps, Digital TV, Mobile, Streaming, UK
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