Digital TV News: Magid

Pearl TV and MediaTek launch 'FastTrack to NEXTGEN TV' reference platform
Apr 19, 2022 – Pearl TV and MediaTek have launched 'FastTrack to NEXTGEN TV,' a program that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices.
News categories: MediaTek, Pearl TV, Alfred Chan, Anne Schelle, ATSC 3, Digital TV, Middleware, NABShow, Semiconductor, Smart TV, USA

NEXTGEN TV showing increasing consumer interest and purchase intent
Mar 30, 2022 – According to research conducted by Magid, NEXTGEN TV advertising, including Dolby commercials from a marketing campaign which debuted on local TV stations across the U.S., is resonating strongly with consumers.
News categories: Pearl TV, Dolby, Magid, Anne Schelle, Mathias Bendull, ATSC 3, Digital TV, Market Research, USA

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC 3, Digital TV, USA

TV industry launching 20 ATSC 3.0-enabled TV models at CES
Jan 7, 2020 – The first U.S. consumer television receivers equipped with NEXTGEN TV capabilities are coming to retail stores later this year, with the announcements at CES 2020 of the biggest names in the industry launching 20 ATSC 3.0-enabled TV models.
News categories: ATSC, Madeleine Noland, ATSC 3, CES2023, Digital TV, Middleware, Smart TV, USA

Consumer study finds strong appeal for features of ATSC 3.0
Jan 23, 2019 – Research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, ATSC 3, Digital TV, Market Research, USA

Synamedia solution helps combat rapid rise in OTT account sharing
Dec 17, 2018 – In advance of CES 2019, Synamedia has announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.
News categories: Synamedia, Jean Marc Racine, CES2023, Content Protection, Digital TV, Streaming, Worldwide

Support for ATSC 3.0 announced at NAB Show New York
Oct 17, 2018 – At NAB Show New York, FOX Television Stations; NBC and Telemundo Owned Stations Group; Univision; TEGNA (for Pearl TV), and Nexstar Media Group (for SpectrumCo) announced their collaborative effort and support for the introduction of ATSC 3.0.
News categories: Pearl TV, Jack Abernethy, Valari Staab, Vince Sadusky, Dave Lougee, Perry Sook, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Study shows strong interest in ATSC 3.0 Next-Gen Television concept
Oct 16, 2018 – In an update to a 2017 U.S. study, consumers continue to show exceptionally strong interest in the Next-Gen Television service (ATSC 3.0) that will offer free live OTA TV programming with added features.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, Brian Markwalter, Digital TV, Market Research, Terrestrial, USA

Connected TV remains on a growth trajectory in the U.S.
May 13, 2016 – American households continue to connect their television sets to the Internet at a rapid pace, and they're doing so using a greater variety of devices. According to Frank N. Magid Associates, 74% of online consumers now have a Connected TV, up sharply from 59% a year ago.
News categories: Magid, Maryann Baldwin, Jill Rosengard Hill, Digital TV, Gaming, Market Research, Set Top Box, Streaming, USA