Digital TV News: NET
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories:
Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX
Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories:
Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA
Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories:
Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA
Freely streaming service launches in the UK
Apr 30, 2024 – Everyone TV's new streaming service Freely has launched. Backed by BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in UK stores and online.
News categories:
Everyone TV, Xperi, Hisense, Freely, Kieran Clifton, Martin Goswami, Grace Boswood, James Tatam, Gabriel Cosgrave, Digital TV, Middleware, Smart TV, Streaming, Terrestrial, TV OS, UK, UX
SES to acquire Intelsat
Apr 30, 2024 – SES is to acquire Intelsat through the purchase of 100% of the equity of Intelsat Holdings for a cash consideration of $3.1 billion (€2.8 billion) and certain contingent value rights.
News categories:
SES S.A., Intelsat, Adel Al-Saleh, David Wajsgras, Content Distribution, Digital TV, MandA, Satellite, Worldwide
Laws to protect consumers from cyber threats come into force in the UK
Apr 29, 2024 – Manufacturers will be legally required to protect consumers from hackers and cyber criminals accessing devices with internet or network connectivity, as the UK becomes the first country to introduce such laws.
News categories:
UK Government, Digital TV, Regulation, Set Top Box, Smart TV, UK
Gray Television rolls out advanced features with NEXTGEN TV
Apr 29, 2024 – Gray Television (NYSE: GTN) is using NEXTGEN TV at its NBC affiliate WAVE(TV) in Louisville, Kentucky to broadcast in HDR with immersive sound, and its FOX affiliate KVVU(TV) has launched as a NEXTGEN Virtual Broadband IP Channel in Las Vegas.
News categories:
Gray Television, Pat LaPlatney, Sandy Breland, Rob Folliard, John O’Brien, ATSC 3, Content Distribution, Digital TV, USA
Amagi report shows rise of a diverse global FAST marketplace
Apr 30, 2024 – Amagi has announced that the 11th edition of the Amagi Global FAST Report continues to show double-digit growth for the global FAST industry over the last year.
News categories:
Amagi, CRG Global, Srinivasan KA, Gavin Bridge, Digital TV, Market Research, Streaming, Worldwide
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