Digital TV News: Serge Matta

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide

Tyroo to market LG Ads CTV solutions in Southeast Asia
May 16, 2023 – LG Ad Solutions has announced that it has signed up Tyroo as a reseller of its CTV native advertising formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.
News categories: Tyroo, LG Ad Solutions, Siddharth Puri, Serge Matta, Advertising, Digital TV, Indonesia, Malaysia, Philippines, Singapore, Smart TV, Thailand