Digital TV News: TOTAL TV
WideOrbit adds automated addressable ad replacement for live-streamed broadcasts
Jun 1, 2022 – WideOrbit has announced the latest release of WO Traffic, the company’s broadcast media ad sales and commercial operations platform. WO Traffic v22.0 introduces the platform's addressable ad replacement solution for live streams.
News categories:
WideOrbit, Will Offeman, Advertising, ATSC 3, Digital TV, Streaming, USA
Share of smart TVs in Germany continues to rise
May 30, 2022 – In the first four months of the year, the share of smart TVs in Germany continued to rise. According to GfK SE, slightly more than 1.6 million TV sets were sold in Germany during this period. Almost all of these sets were smart.
News categories:
Deutsche TV-Plattform, Digital TV, Germany, Market Research, Smart TV
Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Türk Telekom TV Home subscribers flat at 1.5 million in 1Q 2022
Apr 27, 2022 – Türk Telekom has released results for the first quarter of 2022. Over the quarter total TV subscribers (IPTV, DTH and Tivibu GO) were stable at 2.9 million, with Tivibu Home subscribers (IPTV and DTH) remaining unchanged at 1.5 million.
News categories:
Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey
Nielsen U.S. snapshot shows streaming had largest share yet in March
Apr 21, 2022 – The Gauge, the monthly total TV and streaming snapshot from Nielsen (NYSE: NLSN), showed that streaming captured its largest share of total television usage ever in March, making up nearly 30% of overall viewing time.
News categories:
Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA
Nielsen releases inaugural State of Play report
Apr 6, 2022 – Nielsen (NYSE: NLSN) has released its inaugural State of Play report. Overall, Americans increased their average weekly time streaming video by 18%, with a Y-o-Y increase from 143.2 billions streamed minutes to 169.4 between Feb. 2021 and Feb. 2022.
News categories:
Nielsen, Brian Fuhrer, Digital TV, Market Research, Streaming, USA
Türk Telekom TV subscribers down 0.1 million in 4Q 2021
Feb 15, 2022 – Türk Telekom has released results for the fourth quarter of 2021. Over the quarter total TV subscribers (IPTV, DTH and Tivibu GO) reduced by 0.1 million to 2.9 million, with Tivibu Home subscribers (IPTV and DTH) remaining unchanged at 1.5 million.
News categories:
Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey
Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories:
Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide
Altice partners with Ampersand to sell addressable ad inventory
Jan 18, 2022 – Ampersand has announced that it has become the exclusive seller of Altice USA's national Addressable inventory and will also integrate aggregated STB data insights from two million Altice households into its AND Platform.
News categories:
Ampersand, Altice USA, Nicolle Pangis, Kevin O'Reilly, Advertising, Big Data, Digital TV, Set Top Box, USA
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