Digital TV News: Target
DISH Media unifies access to STB and CTV ad inventory
Apr 8, 2024 – DISH Media has launched PerformXP, enabling digital media buys across both STB and CTV inventory via one insertion order with real-time reporting across all inventory.
News categories:
DISH Media, John Rinaldo, Advertising, Digital TV, Satellite, Set Top Box, Streaming, USA
Now TV partners with Viaccess-Orca for addressable TV in Hong Kong
Apr 9, 2024 – Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers.
News categories:
Viaccess-Orca, HKT, Dokyung Lee, Derek Choi, Advertising, Content Distribution, Digital TV, Hong Kong, IPTV, NABShow
FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace.
News categories:
FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming
FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories:
FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
Harmonic teams up with Contentwise on personalization
Apr 3, 2024 – Harmonic has partnered with ContentWise to integrate ContentWise's UX Engine personalization technology into its VOS360 Media SaaS cloud playout and monetization ecosystem.
News categories:
ContentWise, Harmonic, Alessandro Vacca, Eric Gallier, Content Distribution, Digital TV, NABShow, UX, Worldwide
Broadpeak launches interactive targeted advertising for video streamers
Apr 3, 2024 – Broadpeak has announced Click2. Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers.
News categories:
Broadpeak, Jacques Le Mancq, Mathias Guille, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
EiTV selects VisualOn to enhance video streaming efficiency
Mar 29, 2024 – VisualOn has announced a collaboration with EiTV to implement the VisualOn Optimizer, a universal content-adaptive encoding solution, to save on CDN bandwidth and storage cost.
News categories:
VisualOn, EiTV, Yang Cai, Rodrigo Cascão Araujo, Brazil, Content Distribution, Digital TV, Streaming
ThinkAnalytics harnesses data and generative AI for channel creation
Mar 28, 2024 – At NAB Show 2024, ThinkAnalytics will exhibit ThinkFAST, an AI powered content scheduling FAST channel solution enabling content rights holders to drive higher engagement and reduce churn.
News categories:
ThinkAnalytics, Marc Aldrich, Big Data, Content Distribution, Digital TV, NABShow, UX, Worldwide
MediaKind to unveil video, streaming and AI technologies at NAB
Mar 27, 2024 – MediaKind plans to showcase several new scalable solutions, including enhanced cloud capabilities, edge cloud devices and AI innovations, at NAB Show 2024 in Las Vegas.
News categories:
MediaKind, Boris Felts, Content Distribution, Digital TV, Metaverse, NABShow, Streaming, Worldwide
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