Digital TV News: TelevisaUnivision

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

Brightcove launches ad monetization service for media companies
Mar 7, 2023 – Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, enabling media companies to better monetize their live and VOD content with improved yield optimization.
News categories: Brightcove, Marc DeBevoise, David Beck, Michael Dorf, Advertising, Digital TV, Worldwide

NEXTGEN TV broadcasting begins in Boston
Jan 31, 2023 – Six television stations in Boston have launched NEXTGEN TV. The stations are: WUNI (Univision; channel 27); WCVB (ABC; channel 5); WFXT (FOX; channel 25); GBH (PBS; channel 2); WBZ (CBS; channel 4) and WBTS (NBC; channel 10).
News categories: Pearl TV, Anne Schelle, Theodore Stoner, ATSC 3, Content Distribution, Digital TV, USA

U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories: OpenAP, Advertising, Big Data, Digital TV, USA

OMG first to integrate with TelevisaUnivision's household data graph
Nov 17, 2022 – TelevisaUnivision has announced that Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the U.S. Hispanic population.
News categories: TelevisaUnivision, Omnicom Media Group, Dan Aversano, Kelly Metz, Advertising, Big Data, Digital TV, USA

TelevisaUnivision selects Nielsen for cross-platform measurement
Oct 25, 2022 – TelevisaUnivision has signed an agreement to use Nielsen ONE, Nielsen's cross-platform measurement solution. TelevisaUnivision will use Nielsen ONE along with Nielsen Marketing Cloud and Gracenote Advanced Discovery.
News categories: Nielsen, TelevisaUnivision, David Kenny, Advertising, Big Data, Digital TV, Worldwide

ViX+, TelevisaUnivision’s premium SVOD tier, debuts on July 21
Jun 30, 2022 – TelevisaUnivision has announced that ViX+ will debut on July 21, in the U.S., Mexico, and most of Spanish-speaking Latin America. ViX+ is the premium tier of ViX, a streaming service created specifically for the Spanish-speaking world.
News categories: TelevisaUnivision, Pierluigi Gazzolo, Digital TV, Latin America, Mexico, Streaming, USA

TelevisaUnivision and VideoAmp partner on audience measurement
Jun 21, 2022 – TelevisaUnivision and VideoAmp have announced a partnership in which TelevisaUnivision will use VideoAmp’s data to power its advanced advertising solutions. TelevisaUnivision will connect VideoAmp's data to its Hispanic household graph.
News categories: VideoAmp, TelevisaUnivision, Michael Parkes, Dan Aversano, Advertising, Big Data, Digital TV, Streaming, Worldwide

TelevisaUnivision's ViX launches in the U.S. and Latin America
Mar 31, 2022 – TelevisaUnivision has announced that ViX is now available in the U.S., Mexico and most of Spanish-speaking Latin America. ViX is a two-tier service with the free AVOD product launched today and an SVOD option, ViX+, coming in 2H 2022.
News categories: TelevisaUnivision, ViX, Pierluigi Gazzolo, Rafael Urbina, Digital TV, Latin America, Streaming, USA