Digital TV News: VAB

VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories: VAB, Advertising, Digital TV, Market Research, Streaming, USA

Telstra, Dalet and Eluvio unveil end-to-end media supply chain network and managed service
Apr 13, 2023 – Telstra Broadcast Services, Dalet and Eluvio have unveiled a Web3 CDN-based end-to-end media supply chain network and managed service, delivering video from the camera lens to the consumer.
News categories: Eluvio, Dalet, Telstra, Michelle Munson, Ewan Johnston, Andreas Eriksson, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Cignal TV to extend Cignal Play and launch sports app with Quickplay
Apr 12, 2023 – Cignal TV is using Quickplay's cloud-native OTT platform to extend the capabilities of its Cignal Play video streaming service and to launch a sports app for Filipino fans worldwide.
News categories: Quickplay, Cignal TV, Goutham Vinjamuri, Jane Basas, Content Distribution, Digital TV, Philippines, Streaming, Worldwide

PANTAFLIX to dispose of streaming technology subsidiary
Mar 29, 2023 – PANTAFLIX (ISIN: DE000A12UPJ7) has commenced negotiations regarding the disposal of its PANTAFLIX Technologies streaming platform business and has signed a corresponding Letter of Intent.
News categories: PANTAFLIX, Digital TV, Germany, MandA, Streaming, Worldwide

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories: OpenAP, Advertising, Big Data, Digital TV, USA

TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories: TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide

Cignal TV enhances Cignal Play app with Quickplay
Sep 28, 2022 – Cignal TV has transformed the user experiences of its Cignal Play streaming service, using Quickplay's cloud-native OTT platform, improving streaming quality, navigation, discovery, and control for viewers of the service.
News categories: Quickplay, Cignal TV, Goutham Vinjamuri, Prabu Chelladurai, Jane Basas, Vicky De Leon, Apps, Content Distribution, Digital TV, Philippines, Streaming

Irdeto enables platform reusability and scalability for super aggregators
Sep 9, 2022 – Irdeto has announced a solution for the deployment of OTT and hybrid video platforms, leveraging its reusable Irdeto reference broadcast stack integrated with its Android TV Hybrid stack or RDK Video Accelerator.
News categories: Irdeto, Shane McCarthy, Android TV, Digital TV, RDK, Semiconductor, Set Top Box, Worldwide