Digital TV News: Wurl

Wurl to power Canela Media FAST Channels in U.S. and Latin America
Aug 23, 2022 – Wurl has announced an agreement with Canela Media to provide additional Spanish-language content to their platform. Canela Media focuses their content offerings on the Latin American and U.S. Hispanic markets, boasting 22 million unique users.
News categories: Wurl, Canela Media, Sean Doherty, Jr, Isabel Rafferty Zavala, Digital TV, Latin America, Streaming, USA

Amogo Networx to launch FAST channels with Wurl
Jul 14, 2022 – Wurl has announced an agreement with Amogo Networx to launch the company’s Free Ad Supported TV (FAST) channels across various CTV platforms including Samsung TV, LG, Rakuten TV and Roku.
News categories: Wurl, Amogo Networx, Sean Doherty, Jr, Peter von Ondarza, Content Distribution, Digital TV, EU, Latin America, Streaming, USA

Wurl and Planetcast partner to enable FAST channels based on Indian content
Apr 24, 2022 – Planetcast and Wurl have announced a partnership to enable India's media and entertainment companies to join the FAST revolution. The partners will also explore other initiatives, such as supporting the launch of Indian content FAST channels internationally.
News categories: Planetcast, Wurl, Sanjay Duda, James Grant, Digital TV, India, Streaming, Worldwide

Wurl powered FAST channels land on LG Channels
Apr 6, 2022 – Wurl has partnered with LG Electronics to bring Wurl powered FAST Channels to LG Channels. Wurl will be distributing the FAST channels globally while also providing monetization services and maximizing revenue to the company.
News categories: Wurl, LG Electronics, Ingrid Mariotti, Content Distribution, Digital TV, Europe, Smart TV, Streaming, Worldwide

AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories: AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA

Wurl offers global FAST channel distribution for content companies
Oct 21, 2021 – Wurl has launched Global FAST Pass, a global onramp for FAST channels to rapidly build worldwide distribution and loyal audiences on hundreds of millions of Connected TVs in over 50 countries.
News categories: Wurl, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide

Wurl unveils performance marketing service for streamers
Sep 22, 2021 – Wurl has unveiled Wurl Perform, a performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns.
News categories: Wurl, Sean Doherty, Big Data, Digital TV, Streaming, Worldwide

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

Redbox to expand free live TV content with Wurl
Jul 22, 2021 – Redbox has partnered with Wurl to facilitate and expand the selection of free channels on Redbox Free Live TV. With 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox's 40 million customers.
News categories: Redbox, Wurl, Chris Yates, Sean Doherty, Content Distribution, Digital TV, Streaming, USA