Digital TV News: Wurl
Wurl launches ML-powered advertising platform
May 15, 2023 – Wurl has introduced ContentDiscovery, a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.
News categories:
Wurl, Ron Gutman, Advertising, Big Data, Digital TV, Europe, Streaming, USA
Planetcast to showcase distribution technologies at NAB Show 2023
Apr 12, 2023 – Planetcast will feature its suite of products, from Cloud Playout to Media Asset Management (MAM) to Free Ad-supported Streaming TV (FAST) to Over-the-top (OTT) streaming at NAB 2023.
News categories:
Planetcast, Switch Media, Sanjay Duda, Mark Johns, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
rlaxx TV partners with Wurl for FAST channels
Jan 3, 2023 – rlaxx TV has announced a cooperation with Wurl to bring new content partners and HTTP Live Streaming (HLS) to rlaxx TV. Wurl's content enables streamers to expand their channel lineups and increase revenue.
News categories:
rlaxx TV, Wurl, Ronny Lutzi, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide
Wurl to power Canela Media FAST Channels in U.S. and Latin America
Aug 23, 2022 – Wurl has announced an agreement with Canela Media to provide additional Spanish-language content to their platform. Canela Media focuses their content offerings on the Latin American and U.S. Hispanic markets, boasting 22 million unique users.
News categories:
Wurl, Canela Media, Sean Doherty, Jr, Isabel Rafferty Zavala, Digital TV, Latin America, Streaming, USA
Amogo Networx to launch FAST channels with Wurl
Jul 14, 2022 – Wurl has announced an agreement with Amogo Networx to launch the company’s Free Ad Supported TV (FAST) channels across various CTV platforms including Samsung TV, LG, Rakuten TV and Roku.
News categories:
Wurl, Amogo Networx, Sean Doherty, Jr, Peter von Ondarza, Content Distribution, Digital TV, EU, Latin America, Streaming, USA
Wurl and Planetcast partner to enable FAST channels based on Indian content
Apr 24, 2022 – Planetcast and Wurl have announced a partnership to enable India's media and entertainment companies to join the FAST revolution. The partners will also explore other initiatives, such as supporting the launch of Indian content FAST channels internationally.
News categories:
Planetcast, Wurl, Sanjay Duda, James Grant, Digital TV, India, Streaming, Worldwide
Wurl powered FAST channels land on LG Channels
Apr 6, 2022 – Wurl has partnered with LG Electronics to bring Wurl powered FAST Channels to LG Channels. Wurl will be distributing the FAST channels globally while also providing monetization services and maximizing revenue to the company.
News categories:
Wurl, LG Electronics, Ingrid Mariotti, Content Distribution, Digital TV, Europe, Smart TV, Streaming, Worldwide
AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories:
AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA
Wurl offers global FAST channel distribution for content companies
Oct 21, 2021 – Wurl has launched Global FAST Pass, a global onramp for FAST channels to rapidly build worldwide distribution and loyal audiences on hundreds of millions of Connected TVs in over 50 countries.
News categories:
Wurl, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide
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