Digital TV News: Wurl

Wurl and Planetcast partner to enable FAST channels based on Indian content
Apr 24, 2022 – Planetcast and Wurl have announced a partnership to enable India's media and entertainment companies to join the FAST revolution. The partners will also explore other initiatives, such as supporting the launch of Indian content FAST channels internationally.
News categories: Planetcast, Wurl, Sanjay Duda, James Grant, Digital TV, India, Streaming, Worldwide

Wurl powered FAST channels land on LG Channels
Apr 6, 2022 – Wurl has partnered with LG Electronics to bring Wurl powered FAST Channels to LG Channels. Wurl will be distributing the FAST channels globally while also providing monetization services and maximizing revenue to the company.
News categories: Wurl, LG Electronics, Ingrid Mariotti, Content Distribution, Digital TV, Europe, Smart TV, Streaming, Worldwide

AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories: AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA

Wurl offers global FAST channel distribution for content companies
Oct 21, 2021 – Wurl has launched Global FAST Pass, a global onramp for FAST channels to rapidly build worldwide distribution and loyal audiences on hundreds of millions of Connected TVs in over 50 countries.
News categories: Wurl, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide

Wurl unveils performance marketing service for streamers
Sep 22, 2021 – Wurl has unveiled Wurl Perform, a performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns.
News categories: Wurl, Sean Doherty, Big Data, Digital TV, Streaming, Worldwide

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

Redbox to expand free live TV content with Wurl
Jul 22, 2021 – Redbox has partnered with Wurl to facilitate and expand the selection of free channels on Redbox Free Live TV. With 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox's 40 million customers.
News categories: Redbox, Wurl, Chris Yates, Sean Doherty, Content Distribution, Digital TV, Streaming, USA

Bloomberg TV+ 4K UHD channel launches on Samsung TV Plus
May 20, 2020 – Bloomberg Media has launched Bloomberg TV+, a premium video experience and first 4K UHD channel that combines the power of Bloomberg data and trusted business and finance programming, on Samsung TV Plus, Samsung's free Smart TV video service.
News categories: Bloomberg Media, Samsung, M. Scott Havens, Salek Brodsky, Apps, Digital TV, Smart TV, Streaming, Worldwide

Wurl network reaches 100 million CTVs after year of operations
Mar 12, 2020 – Wurl has announced that it expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads.
News categories: Wurl, Sean Doherty, Advertising, Content Distribution, Digital TV, Results, Streaming, USA, Worldwide