Digital TV News: ADTH
Paramount to exclusively represent SkyShowtime advertising sales
Apr 22, 2024 – SkyShowtime has concluded an exclusive deal for Paramount to handle SkyShowtime's advertising sales across all of its markets, providing access to advertising in 20+ European markets.
News categories:
SkyShowtime, Paramount, Monty Sarhan, Hristina Georgieva, Lee Sears, Advertising, Digital TV, Europe, Streaming
Netgem expands FAST channel roll-outs to more countries in Europe
Apr 10, 2024 – Netgem has announced that it's now deploying its 'FAST Lane' channels embedded in the TV service of Netplus in Switzerland, and will launch in France with other ISPs in April.
News categories:
Netgem, Netplus, Sylvain Thevenot, Christian Voide, Content Distribution, Digital TV, France, Streaming, Switzerland
FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace.
News categories:
FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming
VisualOn and Minerva partner on streaming demo at NAB 2024
Apr 4, 2024 – VisualOn and Minerva have partnered on a joint demonstration at NAB 2024. The partnership addresses the need for quality video streaming solutions over a breadth of user devices.
News categories:
VisualOn, Minerva, Yang Cai, Matt Cuson, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Warner Bros. Discovery to launch Max in Europe beginning May 21
Mar 21, 2024 – Warner Bros. Discovery (Nasdaq: WBD) has announced that Max, its enhanced streaming service, will launch in the first European countries beginning May 21.
News categories:
Warner Bros. Discovery, JB Perrette, Digital TV, Europe, Streaming
Paramount+ announces international rollout plan details
Mar 19, 2024 – Paramount+ (NASDAQ: PARA; PARAA) has announced launch timing and pricing for its international ad-supported subscription offering. Its Premium subscription plan is also to be rolled out in Europe.
News categories:
Paramount+, Marco Nobili, Lee Sears, Australia, Canada, Digital TV, Europe, Streaming
Via LA adds three new members
Mar 6, 2024 – Via Licensing Alliance (Via LA) has announced three new licensors to its ATSC 3.0 patent pool: IDEAHUB, Technology in Ariscale, and SK Telecom.
News categories:
Via Licensing Alliance, IDEAHUB, Heath Hoglund, Yang-won Jung, ATSC 3, Digital TV, Licensing, Patent, Worldwide
Amagi launches curated programmatic marketplace for FAST ads
Jan 12, 2024 – Amagi ADS PLUS has launched a feature called FAST Deals, a curated programmatic marketplace designed to simplify the advertising experience for buyers, content owners and programmatic exchanges.
News categories:
Amagi, FreeWheel, James Smith, Emily Bromley, Advertising, CES2024, Digital TV, Streaming, Worldwide
TCL TVs to integrate NEXTGEN TV technology
Jan 8, 2024 – Pearl TV has announced that TCL has joined the NEXTGEN TV receiver retail marketplace, adding to the more than 100 models from Hisense, LG, Samsung and Sony.
News categories:
Pearl TV, TCL, Anne Schelle, ATSC 3, CES2024, Digital TV, Smart TV, USA
Latest News
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data