Digital TV News: TVB

NLogic and TVbeat bring holistic TV ad management to Canada
Jun 25, 2020 – NLogic has entered into a partnership with TVbeat that will allow NLogic to expand its offerings for the broadcast industry and OTT providers by enabling a complete picture of TV advertising inventory across multiple platforms and data sources.
News categories: NLogic, TVbeat, David Phillips, Abbas Tahzib, Advertising, Big Data, Canada, Digital TV

U.S. consumers spend more time with TV than all other ad-supported media
Feb 26, 2020 – GfK, in collaboration with TVB, has announced preliminary results from the 2020 Media Comparisons Study. Key findings indicate American consumers spend more time with television than all other ad-supported media platforms.
News categories: TVB, GfK, Steve Lanzano, Digital TV, Market Research, USA

Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories: Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA

TVB deploys Harmonic content-aware encoding on Hong Kong OTT platform
Jun 14, 2019 – Harmonic (NASDAQ: HLIT) has announced that Television Broadcast Limited (TVB) has deployed Harmonic's EyeQ content-aware encoding for its myTV SUPER OTT platform in Hong Kong. EyeQ encoding optimizes bandwidth for OTT services.
News categories: Harmonic, TVB, Tony Berthaud, ConnecTechAsia, Content Distribution, Digital TV, Hong Kong, OTT

45% of Thai consumers use pirated TV boxes
Nov 14, 2018 – In a recent study, commissioned by the Asia Video Industry Association's Coalition Against Piracy, into the content viewing behaviour of Thai consumers, it was revealed that 45% of consumers use a TV box which can be used to stream pirated television and video content.
News categories: Asia Video Industry Association, True Visions, Neil Gane, Sompan Charumilinda, Content Protection, Digital TV, Market Research, OTT, Set Top Box, Thailand

StarHub first with Operator Tier version of Android TV Oreo
Aug 30, 2018 – StarHub has unveiled the StarHub Go Streaming Box, an all-in-one entertainment destination combining the best of StarHub’s content catalogue and the Google Play store. Powered by Android TV Oreo, the box comes preloaded with a Go Family subscription, which includes over 50 channels.
News categories: StarHub, Justin Ang, Android TV, Cable TV, Digital TV, Set Top Box, Singapore

Nearly one in four Hong Kong consumers use pirated TV boxes
Jun 25, 2018 – In a newly released Casbaa survey of the content viewing behaviour of Hong Kong consumers, it was revealed that close to one in four consumers (24%) use a TV box which can be used to stream pirated television and video content.
News categories: Casbaa, Neil Gane, Louis Boswell, Content Protection, Digital TV, Hong Kong, OTT

Sky, Adobe, TVbeat and Alphonso form TV data consortium
Feb 7, 2018 – Sky, Adobe Systems, TVbeat and Alphonso have formed a thought leadership consortium that will work with the European TV industry to explore opportunities enabled by developments in measurement, metrics and data.
News categories: Sky Media, Adobe, TVBeat, Alphonso, Jamie West, Philip Duffield, Abbas Tahzib, TS Kelly, Jon Chase, Katty Roberfroid, Advertising, Big Data, Digital TV, UK

Nielsen Marketing Cloud launches in APAC
Nov 29, 2017 – Nielsen (NYSE: NLSN) has launched its Nielsen Marketing Cloud in APAC empowering its clients to improve their advertising and content marketing effectiveness with a combination of audience data, technology and sales measurement.
News categories: Nielsen, TVB, Damian Garbaccio, S.K. Cheong, Advertising, Asia, Big Data, Hong Kong