Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA

Multiperiod DASH and PlayReady SL3000 added to HbbTV reference application
Jun 20, 2022 – The HbbTV Association has announced additions to its DASH DRM Reference Application: multiperiod DASH, as may result from server-side ad insertion (SSAI); and PlayReady SL3000, as is being required more and more by US content providers.
News categories: HbbTV Association, Content Distribution, Digital TV, Europe, HbbTV, Streaming, Worldwide

TelevisaUnivision and VideoAmp partner on audience measurement
Jun 21, 2022 – TelevisaUnivision and VideoAmp have announced a partnership in which TelevisaUnivision will use VideoAmp’s data to power its advanced advertising solutions. TelevisaUnivision will connect VideoAmp's data to its Hispanic household graph.
News categories: VideoAmp, TelevisaUnivision, Michael Parkes, Dan Aversano, Advertising, Big Data, Digital TV, Streaming, Worldwide

Liveramp powers targeted addressable marketing on Eurosport
Jun 16, 2022 – Warner Bros. Discovery has partnered with LiveRamp (NYSE: RAMP) to bring clients targeted addressable marketing across Eurosport’s online platforms, using LiveRamp’s Authenticated Traffic Solution (ATS).
News categories: Liveramp, Warner Bros. Discovery, Travis Clinger, Luke Whalley, Advertising, Digital TV, Europe, Streaming

Paramount+ launches in Korea via TVING
Jun 16, 2022 – Paramount+ has marked its entry to Asia with the launch of its streaming service in South Korea on the number-one K-content platform, TVING. Existing TVING subscribers can now stream Paramount+ content at no extra charge.
News categories: Paramount, TVING, Mark Specht, Jay Yang, Digital TV, Korea, Streaming

Walmart and Roku enable e-commerce in TV ads
Jun 16, 2022 – Walmart (NYSE: WMT) and Roku (Nasdaq: ROKU) have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku.
News categories: Roku, Walmart, Peter Hamilton, William White, Advertising, Digital TV, Streaming, USA

BCN chooses Broadpeak for IPTV and OTT delivery in India
Jun 15, 2022 – Broadpeak has announced that Indian MSO Bhimavaram Community Network (BCN) has selected Broadpeak to power its new live video and VOD OTT service. Broadpeak will provide BCN with technology for multicast and unicast streaming, including its nanoCDN multicast ABR solution.
News categories: Broadpeak, Bhimavaram Community Network, Jacques Le Mancq, Srinivas Raju Rudraraju, Cable TV, Content Distribution, Digital TV, India, RDK, Streaming

Intigral selects Bitmovin and Diagnal to deliver superior viewing experiences
Jun 13, 2022 – Bitmovin has announced that it has partnered with Diagnal to help Intigral deliver video streams to Jawwy TV and Dawri Plus subscribers in the MENA region. Intigral is using the Bitmovin Player integrated with Diagnal's front-end app development technology.
News categories: Bitmovin, Intigral, Diagnal, Stefan Lederer, William Sharp, Apps, Digital TV, Media Player, Middle-East, Streaming

AppsFlyer and Liftoff release subscription apps report
Jun 14, 2022 – AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps. For entertainment streaming apps, North America deviated from the gloal growth trend with installs dropping 15% on Android and 17% on iOS.
News categories: AppsFlyer, Liftoff, Shani Rosenfelder, Dennis Mink, Apps, Digital TV, Market Research, Streaming, Worldwide