Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Only 20% of streaming subscribers content to stay with providers
Jun 8, 2021 – According to Interpret, only 20% of streaming subscribers are content to stay with their current providers. Subscriber churn has become an increasing problem for streaming service providers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Streaming, Worldwide

39% of U.S. adults watch video on connected TV devices daily
Jun 4, 2021 – Research from Leichtman Research Group (LRG) finds that 39% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 40% in 2020, 31% in 2019, 19% in 2016, and 3% in 2011.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

5G mobile, smartphone accessory, and VR HMD shipments to grow rapidly in 2021
Jun 3, 2021 – According to ABI Research, most consumer devices and services, especially 5G smartphones, accessories, and VR Head-Mounted Displays (HMDs), will remain healthy in terms of shipments in 2021.
News categories: ABI Research, Eleftheria Kouri, 5G, Market Research, Metaverse, Smartphone, Worldwide

Europe’s top broadcasters to make $11 billion from football
Jun 3, 2021 – According to Digital TV Research, broadcasters' revenues for live football matches in their domestic and UEFA Champions leagues will reach $10.5 billion in the 2021/22 season in the top five European countries.
News categories: Digital TV Research, France, Germany, Italy, Market Research, Spain, UK

47% of US broadband households subscribe to Prime Video
Jun 2, 2021 – Parks Associates research shows that 47% of US broadband households currently subscribe to Amazon Prime Video. The content rights deal between Amazon and the NFL will help increase the service’s uptake.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

54% of U.S. OTT brands plan to change business models in 2021
Jun 2, 2021 – Applicaster, in its latest OTT industry survey, has found that three-quarters of respondents plan to change their monetization model this year, or are considering making a change.
News categories: Applicaster, Ido Hadari, Devra Prywes, Digital TV, Market Research, Streaming, USA

Terrestrial broadcast infrastructure revenue stable in Europe
Jun 1, 2021 – Terrestrial broadcast network infrastructure operators in Europe garnered revenues exceeding €2.3 billion for TV and radio transmission in 2020, a stable amount compared to previous years, according to Dataxis.
News categories: Dataxis, Content Distribution, Digital TV, Europe, Market Research, Terrestrial

DTH, IPTV to drive pay TV revenue in Indonesia
Jun 1, 2021 – Pay-TV service revenue in Indonesia is set to grow from $497m in 2020 to $633m in 2025, at a CAGR of 5%, mainly supported by the growing DTH and IPTV subscriptions, according to GlobalData.
News categories: GlobalData, Akash Jatwala, Cable TV, Digital TV, Indonesia, IPTV, Market Research, Satellite

A divided picture for pay TV subscriptions globally
Jun 1, 2021 – According to Digital TV Research, the top 50 will lose 20 million subscribers over the next five years. However, operators beyond the top 100 will gain subscribers over the same period.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Subscribers, Worldwide